Dubai PR Network, Online Press Release from Dubai and Middle East
Healthcare(Healthcare & Medicine)
Filter PR by
Ambulatory Healthcare Services' Salem to Return with Comic Books and 15 New Exciting Episodes for Children

Abu Dhabi-UAE: 08 May, 2013 – Ambulatory Healthcare Services (AHS), a part of the Abu Dhabi Health Services Company (SEHA), today announced the second season of the ‘Salem' series, the AHS mascot to educate children and parents on health, will be aired this Ramadan on Abu Dhabi Al Oula and Abu Dhabi Al Emarat TV channels.

AHS will also release two interactive Salem comic books this month featuring stories, activities and puzzles on dental hygiene and sports. More than 60,000 copies of the comic books will be distributed to school children in grades one to five across 112 public schools, during AHS community events, and at AHS centers and SEHA facilities in Abu Dhabi.

Salem is a young Emirati boy who is keen to learn and live a balanced life. The character was introduced to the community during Ramadan 2012 to promote health and shed light on essential topics amongst children and their families. The first season of the series last year gained high viewership and Salem quickly established himself as a role model among young audiences. 

This year's 15-episode series will tackle issues on dangers of energy drinks, how to maintain healthy weight, as well as problems related to asthma, diabetes, chicken pox and lice in children. The upcoming episodes will particularly aim to promote empathy towards children with special needs and raise awareness on ways to cultivate respect among classmates, gain positive attitude, handle peer pressure and emotional abuse and learning to say no to wrong actions. The episodes will also highlight the importance of balanced meals with anti-oxidants, self-confidence in a personality, effective means of communication, regular vaccinations, wearing appropriate attire while playing sports to avoid injuries and ensuring a safe environment in the kitchen.

Mohamed Hawas Al Sadeed, Acting Chief Executive Officer, AHS, said: “We are pleased with the impact that Salem has had on children during his first year. Salem was conceptualized to appeal to children and make available a ready source of guidance and information on day-to-day life, particularly personal healthcare and hygiene. Going forward, we have planned a comprehensive calendar of activities around Salem for 2013 that will include interactions at schools and social events for the benefit of children, parents and the community at large.”

Speaking about the comic book, Al Sadeed added: “Children's fascination for comic books is well known and our recent research further validated this fact. Adapting Salem into a comic story is undoubtedly a compelling approach to promoting reading amongst children. Our tactic to incorporate educational content in the book will simultaneously communicate the importance of health and fitness to young readers.”

In 2012, 14 short episodes of less than two minutes each were produced and aired on Abu Dhabi Al Oula, Abu Dhabi Al Emarat and Sama Dubai TV in Ramadan. The topics were chosen on the basis of the comprehensive medical report for schools, highlighting the most common issues children face in the emirate. The themes included promoting physical exercise and safety at home, consequences of fast food and ways to adopt healthy eating habits, why breakfast is an essential meal and vitamin D and iron are important to the body, dangers of passive smoking, explanation on the comprehensive school screening, how to respond to bullying at school, causes of food poisoning, as well as the importance of oral, dental and personal hygiene.

AHS is a unique outpatient care concept from SEHA that seeks to offer easy access to primary and specialist patient care through its comprehensive laboratory and modern diagnostic facilities. The network's offering includes ambulatory care centers, school health services, disease prevention and screening centers, as well as mobile clinic solutions across Abu Dhabi.

Posted by : Dubai PR Network Editorial Team
Viewed 13365 times
PR Category : Healthcare & Medicine
Posted on : Wednesday, May 8, 2013  11:28:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : GE Healthcare Highlights Advanced Surgical Care Solutions fo...
Next Story : New dates announced for Informa's MEDLAB Asia Pacific exhibi...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories