May 8, 2013:- Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the recent Middle East launch of Vatika Styling Gel Cream, a first-of-its-kind gel and cream combination that delivers the styling hold of a gel to keep hair style intact and the nourishment of a cream to maintain healthy hair. Enriched with extracts of natural herbs, Vatika Styling Gel Cream also stands out with its alcohol-free formulation that makes it even more effective in preventing dry, damaged hair.
Vatika Styling Gel Cream is available in three variants: “Wave” for wet look styling, “Slick” for strong hold, and “Spike” for extreme hold. Vatika Styling Gel Cream – Wave with Splash Effect delivers 'out of shower' wet and shiny look, while also providing essential nourishment to prevent hair damage, flakiness and frizz. Wave is enriched with extracts of Aloe Vera, which nourishes and strengthens hair and reinforces the hair shaft for more manageable hair; Honey, a good humectant that moisturises and conditions for healthy and shiny-looking hair; and Jarjeer, which provides nourishment from root to tip.
Vatika Styling Gel Cream – Slick with Smooth Shape offers long-lasting superior hold and glossy shine, while also providing essential nourishment to prevent hair damage, flakiness and frizz. It is enriched with extracts of Lemon, which gives natural shine and makes hair healthy and strong; Henna, which coats hair fibre and transforms its surface giving intense shine; and Olive, which nourishes hair for extra shine and helps control hair fall.
Vatika Styling Gel Cream – Spike with Sculpted Shape gives hair “gravity-defying”, long-lasting extreme hold and intense shine, along with intensive nourishment to help protect hair from breakage and hair fall. It is formulated with extracts of Cactus, which revitalises the hair and gives it shine even as its natural properties that give it natural resistance in hostile environment helps create long-lasting styling that can endure various conditions; Olive, which nourishes hair for extra shine and helps control hair fall; and Nettle, which penetrates, moisturises and strengthens hair, giving it extra volume and shine.
Vivek Dhir, Chief Marketing Officer, Dabur International, said: “The launch of Vatika Styling Gel Cream marks another important breakthrough in personal care in the Middle East as consumers can finally enjoy the benefits of a hairstyling gel without the risk of damaging their hair. The unique and innovative 2 in 1 combination makes the Vatika Gel Cream an obvious choice, particularly among those who are deeply concerned about the harmful effects of ordinary styling gels. A large section of the young consumers in the Arab World feel that though the styling hair gel gives hold, their hair remains undernourished leading to dandruff and hair fall. Vatika 2 in 1 gel cream provides the perfect solution for a great hair style and nourished hair. Dabur International is firmly committed to delivering products that are safe and offer health benefits to consumers and we are confident that Vatika Gel Cream further strengthens our brand as a leading innovator in this category.”
Dabur International Ltd. has its headquarter in Dubai and its product portfolio spans in over 100 countries. With its commitment to provide safe and nature based solution Dabur International today is one the most trusted and recognized personal and health care companies with consumers. In a short span of 8 years Dabur International has reached a remarkable mile stone of AED 1 Billion.