The Middle East has traditionally been a place where consumers put a lot of emphasis on fragrances and as such it is a market under constant growth and development. This tremendous growth and potential of the fragrance market in the region will be underlined at leading international trade fair, Beautyworld Middle East 2013 when it takes place in Dubai at the end of May.
According to research by Euromonitor International, official knowledge partner for Beautyworld Middle East, the per capita spend on fragrances in Saudi Arabia is expected to reach SR 211 (US$ 56.30) in 2017. This is significantly higher than that of the US which is only expected to reach SR 68.99 (US$ 18.40) by 2017.
This ongoing pattern of growth underlines the continuing importance of fragrances as a segment of the thriving beauty and wellness market in the region. Reflecting this continued growth curve, Beautyworld Middle East will enjoy a 9% increase in the number of fragrance exhibitors participating in this year's edition. 16% of the 1,000+ exhibitors confirmed for the three day trade fair are in the business of fragrances.
Furthermore, the exhibition will feature a new dedicated section for luxurious, niche beauty products called the Beautyworld Middle East Boutique. This dedicated area will include the Elements showcase brought to the Middle East for the first time all the way from New York. Elements is a trade show specifically dedicated to high end niche fragrances. Top brands to feature within the Elements showcase will include: Cire Trudon, Illuminum, Bond No. 9, Legart Forschungsatelier, Yosh, Atelier Flou, Nuhi and Mona di Orio, to name a few.
“Fragrances have always been and will continue to form an important part of the regional heritage and lifestyle,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “Though lifestyles and tastes have changed remarkably over the years, the Middle East continues to value perfumes highly. Global fragrance majors are pulling out the stops to develop fragrances attuned to the preferences of this region and we expect to see a large number of these on view at Beautyworld Middle East 2013.”
Already reputed as one of the world's premier trade fairs for the beauty and wellbeing industry, Beautyworld Middle East will feature a range of new elements, additional features and a wide variety of products and services.
“Beautyworld Middle East is a major springboard for us as we look to strengthen our presence in the region,” said Guatam Siyal, Vice President, Jaywir/European Perfume Works Co LLC, who will showcase their range of perfumes, colour cosmetics and skin care products at the exhibition in May. “The show is known to attract a wide spectrum of regional buyers, who we are looking to target through our participation here.”
Also looking to make a favourable impression at Beautyworld Middle East 2013 is Louis Cardin Perfumes. Their Marketing Manager said: “Beautyworld Middle East is an important show to present your products if you wish to become successful in the region. This will be our second year participating and we hope to use the opportunity to spread further awareness on our new perfumes and deodorant sprays and to establish our trade in this region by meeting potential business partners.”
Beautyworld Middle East 2013 will feature a wide range of product launches by international brands. Trade buyers, retailers, distributors and beauty industry professionals from around the world are expected to turn out in strength for the three-day trade fair which welcomed visitors from over 100 countries in its last edition.
Beautyworld Middle East 2013 will also have a full complement of additional features including, the Spa Summit and the Salon Management Summit, Face It by Enigma Group, Tone It by Pantone, Nail It by OPI, the Walk of Beauty in association with Madi International, Hair Education from the Salon Educators and MyHairdressers.com and the Natural and Organic Cosmetics Workshops brought to the region by Organic Monitor.