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‘IMG Worlds of Adventure' (IMGWOA) unveiled at ATM 2013 as the future destination for Dubai visitors
 
‘IMG Worlds of Adventure' (IMGWOA) unveiled at ATM 2013 as the future destination for Dubai visitors
  • The epic entertainment destination IMG Worlds of Adventure' (IMGWOA) will be in excess of 1.5 million sq. feet in the first phase and will be the largest temperature controlled indoor entertainment destination in the world including four themed zones: MARVEL, Cartoon Network, The Lost Valley and the vast IMG Entertainment Zone.

Dubai, 7th May, 2013: As the world gears up to witness an enthralling experience, Ilyas & Mustafa Galadari Group (IMG Group) officially unveiled ‘The IMG Worlds of Adventure (IMGWOA)'; the themed entertainment facility comprising of four themed zones during the opening ceremony of the 20th edition of the Arabian Travel Market Exhibition (ATM) 2013, at the Dubai World Trade Centre (DWTC).

The IMGWOA is situated within City of Arabia, adjacent to Sheikh Mohammad Bin Zayed Road (formally known as Emirates Road), Dubailand a popular district of Dubai with many different attractions. This giant facility and its bespoke designs will allow any thrill seeker or excited family to access an allure of state of art entertainment. From adrenaline-pumping roller coasters to immersive themed experiences, IMGWOA will feature an array of attractions for guests of all ages, sizes and their modern or classic demands.

By participating at the ATM, the Middle East's premier travel and tourism show, The IMG Group will showcase its revolutionary family entertainment centre with the industry, entertainment peers and the growing Dubai tourist market as well as strike new avenues with business entities.

Representing the MARVEL Zone will be character appearances of the iconic Super Heroes Iron Man and Spider-Man for a unique meet-and-greet experience. To let you discover the excitement of an epic journey bursting with thrills, the stand also brings to life the reinvigorated land of dinosaurs.

“We are very excited to have unveiled ‘IMG Worlds of Adventure' at Arabian Travel Market 2013,' remarked a representative of the IMG Group. 'ATM is a forum to connect with travel industry, suppliers, partners and key officials, and we intend to open up new business avenues and develop existing ones through this prestigious platform,” they added. 

Visitors to the IMGWOA will enjoy a number of world firsts that will guide them through a series of bespoke and beautifully designed experiences including adventures, quests and thrilling live performances. In addition to the three publicly released zones, the ‘IMG Entertainment Zone', the epic final zone of the themed facility with its own unique world of adventures, leisure and fun concepts will be a one-stop destination featuring unique dining venues, vast tailored retail outlets and a huge range of interactive entertainment experiences completing what is an unmissable offering for fans and families to enjoy.

The overall individual zoned entertainment destination will be in excess of 1.5 million sq. feet in the first phase and will be the largest temperature controlled indoor entertainment destination in the world.  It is designed to attract in excess of 20,000 visitors per day.  A unique facility of this magnitude will also generate a significant demand in the vicinity, for hotels and hotel apartments, along with other retail and leisure components.

Moreover, a recent report by Business Monitor International puts UAE tourism sector growth at 6.5% per annum between 2011-2021*, with visitors from the Middle East, Europe and Asia Pacific the key source markets. It is the strategic location of UAE which has positioned the Emirate as a regional hub, and has fast become one of the world's most loved tourism destinations with millions of visitors coming from all over the globe. Entertainment destinations such as IMG Worlds of Adventure will add to the attractions in UAE hence making it potentially the most sought after global central entertainment hub in the future.

Sources:
*http://www.arabiantravelmarket.com/Media-PR/ATM-Press-Releases/67-revenue-growth-forecast-for-UAE-tourism-sector-by-2016/

About IMG Galadari GroupThe Ilyas & Mustafa Galadari Group is a highly regarded, multi-faceted organization based in Dubai. The group is carrying on the tradition of the Galadari family which has a long history of entrepreneurship dating from the 1940's. The diversified business portfolio includes real estate development, agencies for overseas companies, hospitality, food storage, gems and jewellery, automobiles and transport. Over the years, the group has shown ambition and determination to grow and launch new business enterprises whenever an opportunity occurs.

About Cartoon NetworkCartoon Network (CartoonNetwork.com), currently seen in 99 million U.S. homes and 168 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

About Turner CN EnterprisesTurner CN Enterprises, the licensing division of Turner Broadcasting, is responsible for six key business areas across the EMEA region including Consumer Products, Events, Brand Licensing, DVD, Non Linear and Mobile. The business is charged with building consumer product franchises for Turners children's properties and adults brands and characters from the channel's growing library of award-winning original programming.  Turner CN Enterprises offers bespoke licensing solutions for strategic property partners, harnessing the opportunities available with its ad sales division, Turner Media Innovations (TMI) and the business's network of free-to-air and pay TV channels. The company currently offers consumer product programs for an array of top-grossing and award-winning franchises including Ben 10, Adventure Time, The Amazing World of Gumball, LazyTown, Bananas in Pyjamas, Doozers and Gormiti.  It also licenses adult-skewed brands including CNN, Turner Classic Movies and Adult Swim.

About Marvel EntertainmentMarvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing. 
For more information visit: marvel.com 

About DUBAILAND DUBAILAND ®is a DPG destination, and a popular leisure and residential district of Dubai that offers a wide range of entertainment, sporting, shopping, leisure and residential amenities. Visitor attractions including Dubai Sports City, Global Village, MotorCity, Dubai Autodrome, Miracle Garden and Dubai Outlet Mall welcomed over 13 million visitors to DUBAILAND in 2012 and DPG continues to work with third party developers to further enhance DUBAILAND as a residential district and leisure destination. Over 100,000 residents live in DUBAILAND, in a variety of residential developments, including The Villa, Layan, Al Waha, Remraam, and Motor City.


Posted by : Dubai PR Network Editorial Team
Viewed 46427 times
PR Category : Travel & Tourism
Posted on : Tuesday, May 7, 2013  6:14:00 PM UAE local time (GMT+4)
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