Rasasi leads regional growth with aggressive expansion in Bahrain
Manama-Kingdom of Bahrain, May 5th 2013: In a step that emphasizes its aggressive expansion plans across the region, Rasasi Perfumes – one of the leading names in the regional retail landscape offering a wide range of Oriental and Western fragrances, today announced plans to open 3 new stores this year across the Kingdom.
The new outlets are part of Rasasi's strategic growth plans by consistently expanding its reach across the region and making it more accessible to customers.
Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “As a company, we try and distinguish our products and at the same time branch out, both in product offerings as well as new fragrances. We are opening 3 more stores in the Kingdom of Bahrain alone in 2013; besides opening new outlets in other parts of the GCC and beyond. Rasasi is committed to move forward on our expansion plans across the region, which reflects the kind of potential on offer in the market.”
The new stores will showcase the entire range of unique fragrances and products to meet discerning consumer requirements and preferences from across Bahrain.
The company's business has grown steadily since its inception three decades ago and currently operates over 7 stores across the region. Rasasi manufactures a wide range of Oriental and Western perfumes with a strong distribution network spread across the world and a retail network throughout the Middle East.