Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
Acer launches new Global Advertising Campaign featuring Superstar DJ Tisto
 

Acer's latest advertising campaign follows Tisto's Personal Assitant, Vernon, using his Aspire P3 to turn into a Superstar DJ.

DUBAI, UNITED ARAB EMIRATES (MAY 6th, 2013) Acer today announced the launch of its latest advertising campaign featuring the world famous Superstar DJ, Tisto and his personal assistant Vernon. Continuing the theme from the 2012 campaigns with Kiefer Sutherland and Megan Fox, the new campaign looks at how our characters use their Acer devices to explore beyond limits and to uncover a different side of themselves.

For us, advertising is a way to complement our products with a great story that reflects what people love about them: the new experiences they make possible, said Michael Birkin, Chief Marketing Officer. After last year's campaign we were convinced we were headed in the right direction and we wanted to expand on our story-telling approach. So we've gone a bit further this time, giving the Aspire P3 the starring role in a deeper story that encourages people to explore beyond limits' and gives them some new ways to interact with us.  

The story focuses on Tisto's personal assistant, Vernon. We follow Vernon, who's using the new Aspire P3 Ultrabook to do both his day job and to follow his hidden passion of becoming a DJ. His newfound Djing skills come in handy when he has to come to Tisto's rescue when a live gig temporarily goes wrong.

The global campaign will touch on many people using different touch points, from TV, Print, Out of Home, Social Networks and at retail.

Explore the advert on You Tube: http://www.youtube.com/watch?v=aquqJABJWzw<!--[if


Posted by : Dubai PR Network Editorial Team
Viewed 8570 times
PR Category : Technology
Posted on : Monday, May 6, 2013  2:07:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ...
Next Story : ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [4084-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2735-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2632-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2538-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [2522-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2505-Views]
Emirates Post Unveils Modern New Website and Look [2255-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [2124-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2120-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [2075-Views]
Blue Ocean for Islamic Finance Industry [2050-Views]
Karl Lagereld Drives Digital Innovation With Launch of the Maison Karl Lagerfeld Game. [2042-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [1976-Views]
Ericsson's USA 5G Factory: Staffed by Professionals Trained by VR [1939-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [1882-Views]
Airline Debt to Balloon by 28% [1878-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1755-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1714-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1685-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [1685-Views]
ATM Virtual to Focus on Potential Chinese Outbound Travel Market [1660-Views]
Tips for Keeping Your Smartphone Clean [1611-Views]
Twentieth World Milk Day Sees NFPC Innovate With New Products That Meet Changing Consume... [1587-Views]
Lincoln Aviator Presidential Takes on Bumps and Dips, Turning Every Trip into a Refined Jo... [1574-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [1550-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories