CELEBRATING THE PASSION AND ENERGY OF DANCE
UAE: Monday 6th May, 2013: – Reebok launches Reebok Dance - a brand new apparel and footwear collection designed for style and fitness highlighted by unique and functional features that capture the fundamental movements of dance.
Taking inspiration from Latin Dance, the Reebok Dance collection combines bright colors and bold detailing with feminine designs and silhouettes.
The apparel collection fuses bold colours and layering options, creating striking and energetic pieces. Reebok PlayDry technology is also built in for moisture management during those high energy workouts. With design details including layering options, the apparel is customizable to meet each woman's individual workout and style needs. The collection includes; Dance Short Bra - a bold twist on a classic tank, the Dance Woven Cargo pant a stylish take on a dance wardrobe essential, and the Dance Hoodie - a sleeveless hoodie with attitude.
The footwear collection was designed in collaboration with international dance instructors and with key dance movements in mind as a priority, resulting in highly technical dance footwear. The collection is constructed with the following technology features; lightweight cushioning for comfort; pivot points and turn zones for increased control in turns and spins; vertical and horizontal flex grooves in the outer sole allowing the foot to move dynamically and a fore foot grip provides traction in just the right place.
This functional, yet fun and inspiring Reebok Dance footwear collection includes; the Dance URLead Mid - a sassy, cool mid-cut sneaker inspired by the Reebok Heritage Freestyle Model with added dance performance elements for more comfort, stability and control during the workout. The vibrant colour scheme of this shoe celebrates the energy and passion that dance brings. The mid cut design provides stability and support during dance activities. The breathable mesh, synthetic overlays and 3D FuseFrame combined provide lightweight, seamless support. The 3D UltraLite technology provides lightweight cushioning. This shoe has all the key movement technologies too - pivot point and turn zone, vertical and horizontal flex grooves and the forefoot grip.
The second shoe in the offering is the Dance URLead - a low cut shoe built for more mobility and street style than its mid-cut cousin, helping you feel good so you can let loose on the dance floor. The Dance URLead incorporates; breathable mesh, synthetic overlays and 3D FuseFrame, 3D UltraLite technology, pivot point and turn zone, vertical and horizontal flex grooves and forefoot grip.
This new Reebok Dance collection is part of the brand's commitment to women's fitness, aiming to change the way women perceive, define and experience fitness. Reebok wants to empower women to pursue a more engaging form of fitness, embrace their passions and get physically, mentally and socially fit.
“Reebok is committed to women's fitness and we understand that dance is a workout that offers women a fun workout with well-rounded fitness benefits.” said Barbara Ebersberger, Vice President Studio Fitness. She continued; “And it's not just the physical and mental benefits women receive from dancing - the social aspect makes it appealing too. Our new Reebok Dance collection is designed to enhance women's dance workouts, allowing them to let loose, have fun and celebrate with one another without sacrificing the all-important fitness elements. We are passionate about women harnessing their passion, energy and confidence through dance while getting fit for life.”
Reebok has also signed a group of internationally renowned dance instructors as Global Ambassadors. Ilyse Baker (USA), Esther Frangenburg (Germany), Vanessa Vassallo (France) and Jessica Exposito (Spain), bring proven experience in a variety of dance, music and teaching fields to Reebok Dance. Using these insights, the Global Ambassadors work alongside the brand to create exclusive instructional videos and content for consumers around the globe and inject their dance knowledge, passion and expertise to the apparel and footwear collections.
On the partnership with the Global Ambassadors, Barbara adds: “We are very fortunate to be partnering with such talented, experienced and dynamic women. They bring a very high level of insight and skill to our team and ultimately our product and dance offering so women get the very best for their dance workouts.”
The Reebok Dance collection is available at Reebok stores across the UAE, including, The Dubai Mall, Mirdif City Centre and Dubai Festival City, as well as, GO SPORT in Ibn Battuta and Mall of the Emirates. The collection is also available in Qatar and Kuwait stores and through www.reebok.com.