UAE, Dubai, May 2, 2013: Eros Group, leading distributor for consumer electronics in the UAE, in association with TCL has announced the launch of Iron Man 3 in UAE. Eros Group and TCL have worked jointly to launch the Hollywood blockbuster “Iron Man 3” through brand placement, joint promotions and authorized usage of creative elements in a 360 degree campaign. TCL's smart TV, the world's largest 110-inch 4K full high-definition 3D LCD TV (UHD) panel, cloud technology and mobile handsets is featured in “Iron Man 3”.
Commenting on this occasion, Niranjan Gidwani, Deputy CEO, EROS Group said, “It is a proud moment for all of us at Eros Group to announce the launch of TCL's Iron Man 3 in UAE. Rajat Asthana who is the General Manager, Electronics & Appliances Business Group, is handling the distribution under this Group in UAE, Oman, Bahrain, Kuwait, Kenya & Uganda. With this move Eros Group is expecting to see huge demand for TCL products in the market. We would like to go ahead with such collaborations in near future. Eros Group has been associated with TCL for last four years and we look forward to a long collaboration. ”
Furthermore Mr. Yi Hao, Vice President, TCL Corporation, “We take huge pride in associating ourselves with Iron Man 3. It's overwhelming to receive such an amazing response from the UAE market for all our products and we plan to introduce more diverse products in the portfolio. UAE is a key market in our business and we are investing heavily in the market.”
Eros Group is the official distributor of TCL products in the UAE and other key GCC countries of Oman, Bahrain & Kuwait and in the key African countries of Kenya & Uganda and has been associated for over 4 years. TCL has a market share of 12% in the UAE and is growing at a rate of over 50% year on year. With this move, the expansion plans for TCL are robust. The association with Iron Man 3 will illustrate comprehensively the innovative products and strong capability of the Group, widening the horizon of audiences from around the world.
About Eros Group
Eros Group, a family owned business of Badri Group of Companies that comprises of over 10 companies, each known for its consistency and reliability, markets products and services of highest quality, thus placing the Group as one of the leading groups in the UAE's business community and beyond. The group has a strong team of more than 1200 employees with professional experience in various fields. The Group's Chief Executive, Mr. Deepak J Babani and a team of highly qualified and experienced managers provide direction, executive control and management. Eros' consistently high quality sales and services of products is a testimony to group's excellence in business process and employee involvement. It is also reflected in the group's accreditation to the ISO 9001:2000 Quality Systems.
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