DAVID GUETTA KICKS OFF LAUNCH IN DUBAI
Santa Monica/Dubai – May 3, 2013 - Beats™ Electronics LLC, the company co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, reintroduce the world class Beats Mixr in five new colors. Originally developed in conjunction with two-time Grammy Award winning producer and world-renowned DJ David Guetta, the Beats Mixr is the ultimate lightweight headphone and will now be available in five new neon colors; blue, green, orange, pink and yellow.
“The Beats Mixr is an incredible combination of power, accuracy and durability in a lightweight package backed by great design.” said Luke Wood, President and COO of Beats by Dr. Dre. “We developed this product with David Guetta to create a headphone that can withstand the beating of a three hour club set every night of the year and consistently deliver premium performance. Now with limited edition neon colors, it's just that much more fun.”
'These new Mixrs look incredible! I've been on a non-stop world tour since Mixrs launched, spinning at every show with them; I can honestly say they are the best headphones I've ever used; light, strong and super loud which is what you need as DJ - and when you travel as much as I do. Now the whole crowd will see them glow in the dark too” said producer and DJ David Guetta.
Beats by Dr. Dre and David Guetta will officially launch the neon range of Beats by Dr. Dre Mixr with a live Q&A at Atlantis, The Palm, Dubai, ahead of David Guetta's show at Live@Atlantis on Friday, May 3.
Beats continues to bring influential collaborations to the marketplace, working with the world's most exciting innovation partners to incorporate a unique and individual style and sound to its wildly popular headphones and speakers.
About the Beats Mixr
The Beats by Dr. Dre Mixr is the loudest, most lightweight headphone in the company's growing portfolio of products. The Mixr headphone delivers extremely deep bass at extraordinarily high volume and the rotating ear cups swivel back and forth for convenient conversations without having to interrupt your listening. Additionally, with its dual input and daisy chain connectors the Mixr also enables a shared music listening experience with friends.
Beats Mixr headphones are built to withstand the rigors of life as an avid music fan, which means creating a housing flexible and tough enough to take a beating. The ultra-flexible headband was also crafted to be super lightweight and easily foldable for the constant traveler.
Beats by Dr. Dre has always been committed to restoring the emotional music connection between the artist and the listener, allowing consumers to hear and feel music the way the artist intended. Developed with David Guetta, one of the world's greatest DJs and producers, the Beats Mixr is able to deliver an unrivalled superior DJ-quality audio experience.
David Guetta and Beats by Dr. Dre were working on the Beats Mixr headphones at the same time as he was perfecting his hit album Nothing But The Beat and the world-class DJ tuned his album using the Beats Mixr.
The neon range of Beats Mixr will be available in Dubai from May 3. The product will continue to be available in black, white and red in either a gloss or matte finish. The sleek headband slides to ensure an exact fit that is perfect for both men and women. The product will be listed at a suggested retail price of 1,100 AED.
David Guetta's album Nothing But The Beat was released on 26th August 2011 through Virgin Records (EMI) and included hit tracks such as Titanium, Without You, Turn Me On, Where Them Girls At, Sweat and Metropolis. It has now reached platinum status in 17 countries, with sales of over 25 million singles. The current release Play Hard ft NeYo and Akon is the soundtrack to the forthcoming TV spot for Mixr Neon.
About Beats Electronics:
Established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) provides a premium sound experience at every touch point of the consumer's life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and digital music service MOG which will serve as the backbone for the company's highly anticipated digital music service internally dubbed “Daisy”. The Beats mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile.
Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics isbased in Santa Monica, CA. For more information, please visit http://beatsbydre.com/.