Operated by OT Ventures' subsidiary LinkOnline on behalf of Microsoft, the MSN Arabia portal offers compelling web content to modern Arabs with a focus on lifestyle, news related to entertainment, sports, technology and cars
(Dubai, May 02, 2013) – arabia.msn.com, the leading Middle East internet destination for millions of Arabs in the region and around the world, and operated by LinkOnline on behalf of Microsoft, is offering exciting opportunities for brands and marketers across the Middle East & North Africa (MENA) region to target millions of users through innovative features and unique advertising opportunities on the MSN Arabia web portal.
The latest move by MSN Arabia to attract regional advertisers comes in the backdrop of internet advertising revenues climbing 14 percent year-over-year—to an all-time high of $17 billion—in the first half of 2012 as compared to $14.9 billion in 2011, according to a report by consulting firm PriceWaterhouseCoopers (PwC). MSN Arabia seeks to transform its already existing huge user base of 22 million unique users and 185 million monthly average page views, into a sustainable, revenue-generation business by offering exciting advertising packages with maximum return on investments (ROI) to brands and marketers across the Arab and North Africa region.
The MSN Arabia & North Africa web portal, with exciting features available on its platform promises to offer a better engaging and interactive experience to web users through a user friendly interface. The site offers a broad array of localised content and information for Arabs around the globe, encompassing lifestyle, entertainment, cars, sports, and technology including breaking news stories and in-depth coverage with HD videos and pictures of live events. The website is also uniquely positioned as a powerful digital platform for advertisers to reach millions of Arab consumers.
Ramy Riad, Executive Producer of MSN Arabia said, “The MSN Arabia & North Africa web portal aims to broaden our appeal to web users across the Middle East and North Africa region. Similarly, we are presenting exciting opportunities to regional and international brands to promote their products on our website by creating a deep relationship with users while guiding them to interact with their brands through our various web tools.”
According to the latest web ratings by Alexa.com, a global web metrics company, MSN Arabia is the 16th most popular Arabic website in the world. With over 257.3 million internet users estimated from the Middle East and Africa region (http://www.internetworldstats.com/stats.htm), the all new MSN Arabia and North Africa web portal offers exciting opportunities for brands to engage with users from the region. The MSN network offers a wide range of services which includes the Windows Live Hotmail & WL Messenger, serving more than 44 Million unique users in the region and receiving 1.7 to 2 billion page views per month.
MSN Arabia boasts off an impressive list of companies who have benefitted from their innovative services which include the likes of BBC Arabic, Reuters, Agence France-Presse (AFP), CNBC Arabia, AllTheContent.com and WebTeb.com. With the new look and feel, MSN Arabia aims to tap the growing internet user base in the region and expand its scope of services.
MSN Arabia, developed in partnership between Microsoft Online Media & Publishing (MOMP), Microsoft and OT Ventures, has been leading its market for many years. With the will to expand into North Africa, MSN Morocco was created in 2008 and proposes a mix of Arabic and French content. Currently, the network offers 8 homepages, 5 web portals covering a wide geography from Morocco to Pakistan in three different languages which include Arabic, English and French and the content available for free for web users.
Ramy Riad, Executive Producer of MSN Arabia concluded, “Our website is a significant evolution that promises to attract more visits to arabia.msn.com, improve our interaction with users, and facilitate the flow of accurate information in a timely manner. From taking advice from health care professionals, to information on popular tourist destinations, upcoming sporting events, or latest car launches, msnarabia.com is a one stop destination for Arab web users.”