Dubai, 2 May 2013 - HP PLAY, the first legal web, desktop and mobile streaming music service in the Middle East in association with Done Events are proud to support Justin Bieber's first-ever Middle East live show in Dubai, as part of his ‘Believe World Tour'.
Bieber fever is set to whip up a fury of excitement and anticipation at the Sevens Stadium in Dubai on May 4 and 5, as Justin Bieber performs his award winning international hits to more than 35,000 adoring fans at the sold out concerts.
“HP PLAY underlines our commitment to music lovers. We constantly strive to offer HP consumers significant entertaining and enriching experiences through the HP PLAY platform.” said, Salim Ziade, General Manager, Personal Systems, HP Middle East.
He added, 'With HP PLAY, digital music enthusiasts across the region can create personalised playlists and enjoy online streaming and downloads at no cost from Universal Music's world-class catalogue.'
Global superstars including Justin Bieber are part of Universal Music's collaboration with other top catalogues, that are available as part of HP PLAY music service for the Middle East.
In the run up to the concert, HP PLAY gave ‘Beliebers' an exclusive once in a lifetime experience to meet and greet the teenage hearthrob in addition to winning tickets to the sold out concert through various activations in retail, online and radio.
HP PLAY will also have an Activation Area in the 'Sponsors Village' where concert goers will have a unique opportunity to pick up official HP PLAY & UMG artist merchandise, HP PLAY subscriptions and other exciting prizes including free upgrades to the VIP lounge.
HP PLAY is now open to all PC users for a month to use and experience for free.With HP PLAY, digital music enthusiasts across the region have access to unlimited music streaming, can build-up their own music collection, use the cloud service to upload their personal music and create & manage their own personalized music library via the My Favorites section. They can also create and share playlists with their friends and favorite tracks & albums. HP PLAY guides the user on what to listen to (Top & New Released album/track/playlist sections) and entertains you with its dedicated radio stations & web TV station.
HP PLAY not only gives users access to a wealth of information on their favorite artists (via Last.fm & Artist of the month sections), the latest updates happening in the music industry (Latest News section) but also the exclusive chance to enter competitions (Competitions section) to win concert tickets, Meet & Greet with the artists and a bunch of exclusive merchandising goodies.