P&G introduces the fresh scent of Gain Original to line-up of household cleaning products
TORONTO--(BUSINESS WIRE)--It's expected that more than 24 million Canadians will spring clean their home this season, according to a new study conducted on behalf of P&G. After a long winter spent inside, Canadians will set out to tackle the chores they've neglected and avoided during their regular cleaning routine.
To help boost and energize Canadians spring cleaning routine, P&G has added the fresh scent of Gain Original to trusted spring cleaning brands including Mr. Clean, Febreze and Swiffer.
“The Gain brand and its unique scent have enjoyed a longtime loyal following from consumers that we affectionately call Gainiacs,” says Juan Flores, Research and Development, Procter & Gamble. “Now, Gainiacs can enjoy the scent experience of Gain beyond the laundry room, invigorating your spring cleaning routine and creating an uplifting scent throughout your home.”
After months spent indoors to avoid the winter chill, it's common for people to become concerned about the seasonal build-up of germs and bacteria in their home. In fact, the research revealed that 35 per cent of Canadians believe their home feels dirtiest after the winter months and more than 7.5 million Canadians will spring clean their home for this exact reason.
The survey also revealed some interesting insights about Canadians' cleaning habits:
More than one-third (39 per cent) of Canadians feel obligated to spring clean
One in 10 Canadians avoid spring cleaning altogether
When it comes to the most dreaded task, cleaning the blinds ranks high on the list for many Canadians
Men prefer cleaning underneath the stove over scrubbing the toilet – despite the physical inconvenience – versus women who would rather scrub the toilet over cleaning underneath the stove
Some Canadians (1 in 10) have admitted to shaking up their typical spring cleaning routine by cleaning their home completely naked
4.6 million Canadians admit to cleaning the home while wearing nothing but their underwear
Whether spring cleaners choose to clean a little bit every day, or dedicate a weekend or two to tidy up from top to bottom, more than 14 million Canadians agree that the best part about spring cleaning is the great feeling you get when the task has been completed.