Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING FIRST'
 
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING FIRST'

Dubai, United Arab Emirates (1st  May, 2013) - Lipton Yellow Label, Unilever's leading tea brand and the region's favourite, is relaunching with a new, improved blend designed to appeal to the next generation of tea drinkers.

With the newly introduced blend, the iconic brand will use a groundbreaking innovation in tea production. In a new process unique to Lipton, fresh, high-quality tea leaves are pressed during production. This releases a natural tea essence' full of fresh tea flavour. The essence is added back to the tea blend; thus Lipton Yellow Label delivers a fully rounded, satisfying flavour that Yellow Label lovers demand, with a rich, without bitterness or astringency.

The new tea essence process was developed by the Lipton Institute of Tea - Lipton's dedicated tea research facility.  The team were inspired to experiment with the concept of tea essence using the same techniques involved in pressing olives and grapes. From this inspiration came the new process now operating at the Lipton Tea Gardens in Kericho, Kenya, one of the finest tea growing regions in the world. Only freshly picked, high-quality tea leaves are pressed as part of the new Yellow Label process. 

Lipton has updated its high quality blend to continue to give consumers the rich tasting tea they love. Yellow Label is probably the world's most famous tea said Sanjiv Mehta, Chairman of Unilever, North Africa and Middle East. It is designed to be enjoyed not only by the millions of people around the world who currently drink it every day, but by a new generation of drinkers looking for a tea that can deliver a great taste, without dryness or bitterness, cup after cup.

Mehta continues: Creating brands that our customers want and love is at the heart of our business and we're hugely excited about this new use of tea essence. Not only is it a world first, it also means we're now able to develop products in ways that have never been seen before.

The new Lipton Yellow Label is available on major supermarket shelves across the region. . 



Posted by : Dubai PR Network Editorial Team
Viewed 55272 times
PR Category : Food Industry
Posted on : Wednesday, May 1, 2013  6:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ...
Next Story : Caboodle's Tea Party and Cookie Decorating to add fun to Dub...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection [8381-Views]
Chlo's Iconic Carlina Sunglasses In a Precious New Interpretation [5990-Views]
Maserati's innovation on board the Multi 70 trimaran: the technical partnership with Giova... [5758-Views]
PACE to Space [5057-Views]
Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlets in Bur Dubai is a ... [4862-Views]
The Luxury Closet's Commitment to a More Sustainable Fashion Future to Change the way Cons... [4837-Views]
Master Chronometer: Raising Standards [4648-Views]
Travel Diaries - ECCO Shoes and Accessories [4386-Views]
Ports Customs and Free Zone Corporation celebrates the 48th National Day [4355-Views]
Arabic version of Zoho Creator launched to help businesses create custom applications [4282-Views]
J.D. Power announces 2019 UAE Sales Satisfaction Index [4252-Views]
Holiday Hair-Styling Essentials from VIERRO [4172-Views]
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Passenger Pod... [4148-Views]
Huge White Friday Deals Coming to Dubai Festival City Mall [4099-Views]
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki [4087-Views]
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival [4081-Views]
Union Coop Pays Tribute to the Martyrs on Commemoration Day' [4063-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [4032-Views]
Trading Enterprises announces the arrival of the new S60 premium sports sedan in the UAE [3965-Views]
Cisco Advances Solutions to Simplify Cybersecurity Processes in Saudi Arabia [3861-Views]
Emirates Post issues commemorative stamps to celebrate the UAE 48th National Day [3843-Views]
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanup at Barak... [3758-Views]
Robinsons celebrates UAE National Day with leading Emirati brands and a host of family-fri... [3727-Views]
Dunecrest American School Celebrates the UAE National Day [3715-Views]
Revive Your Haute Couture Collections with Champion Cleaners VIP Couture Cleaning Service [3672-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories