Ras Al-Khaimah, United Arab Emirates,30th April, 2013: Catering to the much overlooked need for video and audio broadcast services in conflict regions within the Middle East and North Africa (MENA) region such as Libya and Syria, Broadcast Systems Arabia, a UAE based company specializing in all aspects of production and broadcast, is deepening its commitment to this task which most systems integrators are steering clear off. A shining example of this dedication has been the company's involvement with Libya Al Ahrar, a channel launched by Muhmud Shammam, the ex-information Minister of Libya, during the revolution and now the most watched news channel in the county.
'FM distribution and the availability of information is helping mold the future of war-torn countries. While these services are essential, there are few players who are willing to undertake business in these markets. For obvious reasons, executing such projects is both extremely challenging and dangerous. However, at Broadcast Systems Arabia, we believe that offering our services to help create these vital messaging channels is a fulfilling utilizationof our knowledge and expertise,' said Muhammad Irfan Gondal, CEO of Broadcast Systems Arabia.
The company acted as one of the driving forces behindthe success of Libya Al Ahrar, popularly known as Libya TV. Despite the dangers and risks involved, Broadcast Systems Arabia was able to provide the channel with a fully equipped studio in Benghazi and twelve Digital Satellite News Gathering (DSNG) mobile vans, as well as a host of broadcast related services. Furthermore, under the aegis of Broadcast Systems Arabia, Libya Al Ahrar has now been transformed into a fully digital television network.
Another project that the company completed during the Libyan revolution was the set up of six FM radio transmission points in all major metropolitans in Libya including Tripoli, Benghazi, Sabha, Masrata, Nalut and Albayda. These FM transmitters relayed the Al Aan FM channel feed to over 3.7 million listeners via a satellite downlink. Broadcast Systems Arabia has also been responsible for the installation of 4 FM transmitters for Al Aan TV in Syria.
From its UAE based regional headquarters, the company is ideally positioned to offer everything from consultation, analysis, system integration, equipment acquisition, installation, training and support and extended services to its customers across the Middle East and North Africa. In addition to its market leading ability and willingness to deliver services in war-torn regions, Broadcast Systems Arabia also engages in activities in other MENA countries. A recent success for the company has been the setting up of a four channel radio playout facility complete with a live production studio for a client in Dubai Media City in the UAE.
Stating the company's strategy, Mr. Gondal said, 'Our goal is to provide the highest quality products and to guarantee complete client satisfaction. We have created a name for ourselves by doing this on a consistent basis- and that too even in the most challenging of situations. We will continue to serve our customers with this high degree of commitment as we expand our presence in the region.'