Three inspirational women are crowned regional Health Divas, and named new Local Brand Ambassadors
Pronamel has announced the winners of the brand's regional Diva Competition, chosen by Pierrette Katrib, its celebrity Ambassador, as Bincy Sara Mathew, Tina Balaa and Nohad Nassif.
The winners were named Local Brand Ambassadors by Pierrette Katrib during a celebratory event in Dubai.
The Diva Competition saw women in the Middle East, aged 18-35, channeling their inner diva for their chance to become a regional health icon.
“Bincy, Tina and Nohad were chosen for their inspirational attitudes, their positive outlook on life, and the way they influence the world around them with their smile. They are the perfect example of how a woman can change her life and the life of others with the power of a smile,” said Katrib. “Women in the Middle East can take inspiration from the new Pronamel Local Ambassadors; they are healthy role models that we can all aspire to be like.”
Bincy Sara Matthew is a student at the American University of Sharjah in the UAE, who struggled with her weight throughout her life. When she began to suffer from serious health concerns she underwent a complete lifestyle transformation, to live the change she had always desired. Her new healthy approach to life earned her the title of Pronamel Diva.
Tina Balaa, a student at the American University of Beirut in Lebanon, was struggling with adapting to her new life away from her family and home. She showed true ambition, determination and Pronamel Diva potential when she overcame her homesickness to remain positive and perform well at university, while staying healthy by focusing on her diet and appearance.
Nohad Nassif is a nurse in Lebanon. As a working mother currently expecting her second child, and a nurse, she is well aware of the importance of oral hygiene, proper dental care and a healthy lifestyle. Despite juggling a busy lifestyle, she maintains that health should always come first – which makes her the ideal Pronamel Diva.
“This Diva Competition aimed to find women in the Middle East who are inspirational in their healthy accomplishments, and who can promote the importance of oral health as a vital part of overall health and wellbeing,” said Wael Kaskas, Marketing Director Oral Health and Nutrition. “We are delighted with our three winners, and look forward to them promoting healthy choices as Pronamel Ambassadors. They are official Divas who have been rewarded for their inspirational health stories, and we hope they will inspire similar trends in women around the region to unleash their inner diva and embark on a healthier, happier path through life.”