Minimally mineralised water comes from the highest natural spring in Europe – Cottian Alps
• Italian mineral water
• Contains just 0.00003% sodium making it one of the lowest in the world
• Minimally mineralised water - total dissolved solids in 1 litre are 49mg
• Environmentally friendly PET bottles contains reduced levels of plastic
Dubai, UAE, 29 April 2013 – MonViso, the minimally mineralised water with one of the lowest sodium levels and total dissolved solids in the world, has launched in the United Arab Emirates. The natural mineral water's purity comes from the highest natural spring in Europe – the Rocce Azzurre spring situated at the heart of the Monviso Mountain (3.841 m) in the Cottian Alps of unpolluted pureness.
The water springs at an altitude of 2,042 meters, in a remote and protected area characterized by the absence of human settlements which can lead to contamination. The water also goes through a natural purification process when mineral elements are enriched as the water flows naturally through the rocks.
“MonViso's brand equity is synonymous with high quality, natural influence and value for money and we are very pleased to offer the finest natural mineral water to the region. Our bodies consist out of 75% water and by drinking minimally mineralized light water, we will allow it to function more efficiently and help it fight against water retention – a common problem faced by people living in the region,” said Stefano Iorini, MonViso CEO.
Low levels of sodium and total dissolved solids:
MonViso natural mineral water contains just 0.00003% sodium and the total dissolved solids (TDS) in 1 litre (measured after evaporation at 180°c) are 49mg (making it minimally mineralized). The low levels of sodium is ideal to avoid kidney strain, combats water retention and is recommended in instances of high blood pressure and for low sodium diets.
Light waters can be enjoyed by everyone and at high consumption levels. Moreover MonViso water is also ideal for the preparation of formula and food for babies* due to its absence of chemical and bacteriological contaminants, consistent composition, light mineralisation and low levels of sodium and nitrates.
Bottled at source in North West Italy at the foot of the mountain in a converted Mill Building, MonViso strives for minimal impact on the local eco-system. Its innovative recyclable PET bottles contain reduced levels of plastic while the strength and durability expected from an ordinary PET bottle has been maintained.
The distinctive packaging is offered at sizes to suit various needs and will be available in the following stock-keeping units (SKU'S): 6 x 1.5L, 6 x 0.5L and 24 x 0.33L multipacks (still), 1L bottle (still and sparkling) with 6 x 1L multipack.
As one of the few minimally mineralized light waters now offered in the region, consumers can expect a premium product that is both beneficial to their health and affordable to purchase on a daily basis. Prices vary from AED 2.90 for a 0.33L to AED 5.20 for a 1L bottle of MonViso.