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Damas launches Folli Follie spring/summer 2013 watch collections
Damas launches Folli Follie spring/summer 2013 watch collections

The brand is calling all “It Girls” with their striking designs this season

Dubai, UAE – (April 28th, 2013): Damas, the Middle East's leading jewellery and watch retailer is introuducing glamorous, sporty and colorful timepieces this season by Folli Follie. This Spring/ Summer 2013 all “It” Girls will be wearing one of Folli Follie's unique watch designs, infused with the latest fashion trends.

The iconic Heart4Heart watch collection presents a dial motif fully decorated with crystal stones to add sparkle. Presenting a silver or rose gold plated bezel with clear crystal stones and baguette stones on the side of the bezel, the pieces are available in a variety of colored leather straps, offering a wide spectrum of choices!

Folli Follie drives inspiration from the heart motif and creatively incorporates it to create the Love Time watch collection. Twelve hearts elegantly printed underneath the glass reveal a rotating dial decorated with clear crystal stones. Upon movement of the wrist, the crystal stones playfully fill the hearts, exhaling love every minute of the day!

Driving inspiration from the island of Santorini, where the new SS13 Folli Follie campaign was shot, the fashion brand presents the new Caldera watch collection. For more sparkle and glamor, the collection comes in a rose gold plated case with a full pave dial combined with a red, white or pink croco style leather strap.

The time has come to say I do to the homonymous watch collection by Folli Follie. Available in silver, rose gold and black plated stainless steel, the collection presents a great variety of colored croco style leather straps to choose from.

Folli Follie puts emphasis on hearts this season and presents the new Heartime watch collection. The eye catching dial decorated with clear crystal stones and a  heart design create a unique result. The sparkling rose gold plated bezel decorated with clear crystal stones add an even glamorous touch.

Folli Follie presents the new Heart Bouquet watch collection. Four hearts decorated with clear crystal stones linked together as a bouquet playfully move all over the dial. Its elegant design perfectly combined with a croco style leather strap, available in white or black color, will be your perfect ally from day to evening appearances.

The fashion brand also presents the new Watchalicious collection. A watch collection addressed to those women that pay tribute to fashion, luxury and detail. Chronographs, available in rose gold case comes in a combination of crocodile style leather strap in a variation of modern colors for summery looks!

The best selling Regatta watch collection is renovated this season with a new design which presents chronographs on a black dial, placing emphasis on the small sailing flag details. The yellow, blue, red, white or black rubber strap offers more flexibility for those cosmopolitan sporty days combining at the same time the latest fashion trends.

Choose the timepiece you prefer for an “It” look from the great variety of watch collection by Folli Follie.

Folli Follie's new collection is available at Folli Follie boutiques, located at the Mall of the Emirates, Dubai Marina Mall, Dubai Mall, Dubai Festival City , Abu Dhabi  : Al Wahda Mall and Al Ain  : Al Ain Mall.  For more information, visit

About Folli Follie:

FF Group is a global leading force in the fashion world that operates in more than 28 countries. The FF Group designs, produces and markets on a global level its own brands: Folli Follie and awards winning British jeweller Links of London. The Group operates exclusively in the Greek travel retail sector– through Hellenic Duty Free Shops – and maintains at the same time a leading presence in the retail and wholesale segment within Greece and the Balkans. Factory Outlet as well as “Attica” Department stores are the Group's major own retail distribution channels in Greece, whereas brands such as Ermenegildo Zegna, Juicy Couture, Converse, UGG Australia, Calvin Klein Jeans, G-Star Raw and Samsonite belong to the Group's local brand portfolio. 

With a dynamic structure and an impressive portfolio the FF Group “accompanies” a customer through all life phases: from early childhood to adulthood one can relate to the FF Group and its brand portfolio. 

FF Group creates fashion globally and has established a strong presence with more than 750 points of sale worldwide, whereas it employs more than 6,000 people worldwide.

About Damas:

Headquartered in Dubai, United Arab Emirates, Damas is the Middle East's leading jewellery and watch retailer. Founded in 1907, the company today operates around 300 stores distributed across 11 countries, most of which are located in the GCC region.  The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Forevermark, Paspaley, Mikimoto, Carrera y Carrera, Girard Perregaux, Vacheron Constantin, among many others. Damas' popular in-house brands include Farfasha, OneSixEight Gehna, Hayati, Fulla, Legacy, and many more.

An ongoing commitment to setting benchmark standards in quality, craftsmanship and customer service have enabled Damas to win many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.

Posted by : Dubai PR Network Editorial Team
Viewed 66331 times
PR Category : Lifestyle
Posted on : Monday, April 29, 2013  7:29:00 PM UAE local time (GMT+4)
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