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Damas introduces Folli Follie's spring/summer 2013 jewellery collections
Damas introduces  Folli Follie's spring/summer 2013 jewellery collections

The brand is calling all ‘It Girls'  with their unique pieces this season!

Dubai, UAE – (April 28th, 2013): Damas, the Middle East's leading jewellery and watch retailer, has welcomed bright palettes and stunning details in Folli Follie's jewellery collections for Spring/ Summer 2013.

Stand out with Folli Follie's new trendy jewellery collections:

Ethnic inspiration, amazing materials and impressive color combinations describe the K collection of necklaces, bracelets and earrings. Folli Follie has an exuberant variety of unique pieces reflected upon the new offerings of this one of a kind collection.

The iconic Heart4Heart Collection presents new variations of the most beloved design. Feel yourself glow with the Heart4Heart necklaces of this season in full pave or empty hearts, adorned with clear or champaign crystal stones, in silver or rose gold plated stainless steel.

The Greece is Bliss Collection pays homage to the Folli Follie SS campaign that is set to the picturesque Santorini. Bright colors, minimalistic simplicity, and pure-fun attitude are the elements upon which the impressive bangles collection is based.

Inject a touch of sparkle into your everyday appearance. The Classy Collection, featuring bangles, necklaces, earrings and rings, is sure to add a dazzle to your look. Available in rose gold plated with sparkling clear and champaign crystal stones, the Classy Collection is your perfect ally for every occasion.

The exciting Match&Dazzle Collection for the new season includes bangles, earrings, rings, and beads, available in new colors and designs to shake your look and allow your inner vibrance to shine through. Don't hesitate to collect as many of the new pieces and create your own jewellery.

The best-selling Folli Follie Happy Nugget Collection welcomes its newest additions and adopts a more “charming” touch-and-feel. The statement Happy Flower motif is translated into miniature charms that are dangling from leather braids creating a powerful result.

The Colorful Collection of bangles, rings, earrings and pendants comes to impress with an unparalleled variety of colors that encourage color-blocking combinations and can breathe a touch of freshness in your every day and evening appearances. The result is fashionable, statement, clean cut pieces that will complement your look ideally.

The beloved Follie di Fiori Collection introduces new designs of colorful leather style bracelets and a number of different flower, heart and butterfly theme motifs that you can mix and match and create you own jewellery.

The Dazzling Collection, is comprised of bracelets and necklaces in a variety of colored leather braiding, combined with clear or champagne crystal stones. The collection is completed with a series of bulky rings, rose-gold and silver plated, with either a discrete single crystal stone or with a “Riviera” of crystal stones for an even more dazzling result!

The famous Keys collection includes a wonderful necklace available in two rose gold plated designs, the one of which is adorned with clear crystal stones. But before making it yours, don't forget to choose which, amongst the wide range of Folli Follie chains and cords, you wish to combine it with!

Let the aura of the Oriental Dream seduce you and transform yourself to an exotic, beauty with your everyday appearances. The Folli Follie Oriental Dream Collection with the emblematic tassel includes a wonderful pair of silver or rose gold plated stainless steel earrings and two lovely necklaces in different lengths, so as you make the perfect choice for your personal style.

The beloved Folli Follie logo now takes shape to amazing necklaces and earrings. The rose gold or black plated chain elegantly holds the “Folli Follie” in a selection of choices of black, white, orange or milk resin or in rose gold plated decorated with clear crystal stones. Be a Folli Follie girl and state it with the Logomania Collection.

Get ready to impress with all the new jewellery collections by Folli Follie for Spring/Summer 2013, which are all inspired by the latest fashion trends. From morning to night, choose the pieces you like most and be the Folli Follie “It” Girl this season!

Folli Follie's new collection is available at Folli Follie boutiques, located at the Mall of the Emirates, Dubai Marina Mall, Dubai Mall, Dubai Festival City , Abu Dhabi  : Al Wahda Mall and Al Ain  : Al Ain Mall.  For more information, visit

About Folli Follie:

FF Group is a global leading force in the fashion world that operates in more than 28 countries. The FF Group designs, produces and markets on a global level its own brands: Folli Follie and awards winning British jeweller Links of London. The Group operates exclusively in the Greek travel retail sector– through Hellenic Duty Free Shops – and maintains at the same time a leading presence in the retail and wholesale segment within Greece and the Balkans. Factory Outlet as well as “Attica” Department stores are the Group's major own retail distribution channels in Greece, whereas brands such as Ermenegildo Zegna, Juicy Couture, Converse, UGG Australia, Calvin Klein Jeans, G-Star Raw and Samsonite belong to the Group's local brand portfolio. 

With a dynamic structure and an impressive portfolio the FF Group “accompanies” a customer through all life phases: from early childhood to adulthood one can relate to the FF Group and its brand portfolio. 

FF Group creates fashion globally and has established a strong presence with more than 750 points of sale worldwide, whereas it employs more than 6,000 people worldwide.

About Damas:

Headquartered in Dubai, United Arab Emirates, Damas is the Middle East's leading jewellery and watch retailer. Founded in 1907, the company today operates around 300 stores distributed across 11 countries, most of which are located in the GCC region.  The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Forevermark, Paspaley, Mikimoto, Carrera y Carrera, Girard Perregaux, Vacheron Constantin, among many others. Damas' popular in-house brands include Farfasha, OneSixEight Gehna, Hayati, Fulla, Legacy, and many more.

An ongoing commitment to setting benchmark standards in quality, craftsmanship and customer service have enabled Damas to win many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.

Posted by : Dubai PR Network Editorial Team
Viewed 108293 times
PR Category : Lifestyle
Posted on : Monday, April 29, 2013  7:27:00 PM UAE local time (GMT+4)
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