Dubai PR Network, Online Press Release from Dubai and Middle East
Houseware Technology(Home, Furniture and Interiors)
Filter PR by Building Consumer Trust Key to Online Retail Growth focuses on secure payment options whilst providing quality products online

DUBAI, United Arab Emirates; 29 April 2013: Ayaz Maqbool, Managing Director of the recently launched, has reiterated the importance of security as the single biggest factor in the success of online retail within the region.

The UAE relies on the retail industry for nearly 12% of its GDP, and in order to take this industry to the next level, we need to support the shift towards online retail channels. The culture of online shopping is evolving in the UAE but consumers here tend to turn to international websites, due to the lack of clarity and consistency surrounding online retail transactions in this market. Through we have tried to turn the tide by prioritizing security and the quality of product that customers purchase, stated Ayaz Maqbool.

According to a recent study conducted by the Interactive Media in Retail Group (IMRG), eCommerce growth in the Middle East is going to be led by the UAE over the next few years. However, in spite of the growing appetite for online retail, local brands are cautious about taking advantage of an online sales channel due the lack of consumer confidence in cyber transactions.

Security will be a major factor in local retailers attracting online consumers to their web-store. As consumers shift towards online shopping, establishing a strong online infrastructure, including secure payment channels, and maintaining transparent, iron-clad policies on all sales will be integral to a gaining significant return on investment and genuinely benefiting from ecommerce, added Maqbool. 

Conceived to be a complementary channel to bricks-and-mortar outlets for UAE's retailers, is the virtual equivalent of the city's malls and reinforces security through a two-pronged approach. First and foremost, the online shopping mall has set up secure online payment methods by enabling 3-D secure technology. This is an added level of security for Visa and MasterCard payments, which protects customers from the unauthorized use of their credit cards.

In addition, as a Department of Economic Development (DED) endorsed project, all the retailers signing up to the website have to comply by the Consumer Code of Rights issued by the Ministry of Economy (MoE). This ensures that all brands on uphold the same warranty agreements that are in effect on purchases from the physical stores. Moreover, all products sold on Tejuri are from trusted retailers hence ensuring quality merchandise with no room for fakes or grey market products.

We have to stay committed to safe-guarding consumer rights and information through a well-defined programme of education for all retailers and strong security measures at every level of online transactions, stated Maqbool. provides customer service for shoppers and technical support for retailers, transit insurance and delivery process, secure online payment gateway and no capital expenditure for IT infrastructure. currently has signed up with over 40 international and local retailers that represent over 150 brands. This roster of web stores include popular stores such as Sharaf DG, Jashanmal Bookstores, Reebok, Marina Exotic Home Interiors , Jumbo, Eros, THEFACESHOP , Al Jaber Opticals, National Stores,  Grand Optics, Springfield, Triumph, Sanrio, Al Motahajiba,  and Al Thawb Al Watani as well as locally-based businesses such as Urban Yogi, Sew It and Bulino.

For a complete list of available brands or to make a purchase, visit  

Posted by : Dubai PR Network Editorial Team
Viewed 10211 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, April 29, 2013  2:46:00 PM UAE local time (GMT+4)
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