Dubai-UAE: 28 April, 2013 - Sony, the leading consumer electronics brand, today announced the launch of the interchangeable lens SLT-A58 camera. With Translucent Mirror technology for speedy shooting as well as fast and accurate autofocus, it is the must-have choice for grabbing those once-in-a-lifetime picture opportunities.
At the heart of the α58 is a brand new Exmor APS HD CMOS sensor with an extremely high resolution of (approx.) 20.1 effective megapixels. This is teamed with an improved BIONZ image processing engine for exceptionally detailed, low-noise stills and Full HD video, plus an extra-wide sensitivity range of ISO 100 to 16000.
Pick from the choice of 35 interchangeable A-mount lenses (including two tele-converters) and experience flawless images in virtually any lighting condition, from dimly-lit interiors to atmospheric twilight scenes. Even when shooting handheld, SteadyShot INSIDE keeps pictures crisp and stable, letting users shoot with confidence at slower shutter speeds or higher zoom settings where wobbles are often a worry.
Unlike ordinary DSLR cameras, SLT cameras by Sony use Translucent Mirror technology that directs light onto the main image sensor, as well as a separate autofocus sensor. This permits subjects to stay sharply focused at all times as scenes are composed with the tilt-angle LCD or through the high-resolution, high-contrast OLED Tru-Finder. The absence of a moving mirror ensures that users enjoy non-stop live image previews during speedy burst shooting or when recording Full HD video.
The A58 is the ideal partner for grabbing the action as it happens – like sports, wildlife or spur-of-the-moment fun with friends and family. Tele-zoom Continuous Advance Priority AE mode brings that decisive moment closer with a high-speed burst of sharp images at eight frames per second. The high-performance 15-point AF system now features Lock-on Autofocus with speedier, more accurate subject tracking ensuring that crisply-focused images are obtained from moving subjects.
Featured on previous models, Auto Portrait Framing has now evolved into an even more versatile Auto Object Framing – helping users get better-looking and more professional results without effort. The A58 evaluates what is included in the scene – one person, two people, even moving objects or macro subjects – tracking, framing and cropping the shot to create powerful, professionally-framed compositions. Thanks to Pixel Super Resolution Technology by Sony, cropped images preserve the same resolution as the original exposure.
Instantly selectable from the mode dial, Picture Effect lets you pick from a palette of 15 artistic ‘in-camera' treatments, like Toy Camera, Mono and Partial Colour.
Framing, focusing and viewing images is a pleasure through the new OLED Tru-Finder. This bright, high resolution electronic viewfinder accurately shows the results of adjusting camera settings in real time. Instantly see the result of adjusting exposure compensation, aperture, ISO, white balance, Picture Effect and other parameters before capturing the image.
The α58 is the first-ever A-mount interchangeable lens camera from Sony that offers support for new ‘TRILUMINOS Colour'. Users will experience a dramatically expanded palette of vivid, ultra-realistic colours when videos and still images are played back on any BRAVIA TV with support for ‘TRILUMINOS Display'.
The new interchangeable lens SLT-A58 camera is currently available across Jumbo Electronics showrooms and other leading electronics retailers in the UAE.