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Dollar General Honors Moms as “Every Day Heroes”
Dollar General Honors Moms as “Every Day Heroes”

Florida Mom Who Went from Farmworker to Educator Honored as National Hero

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--In recognition of moms who do extraordinary things every day for their families and communities, Dollar General® (NYSE: DG) is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero® for May. As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen's “Live Out Loud” on-air vignette and in People magazine.

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She has received her G.E.D and Associate's Degree and is now pursuing her bachelor's degree in education, and she also put two children through college.

“The Family Literacy Academy encouraged me to study hard and push myself. I gained the confidence to change my life, and now I have the opportunity to help others change theirs,” Segura said. “If I can help one person rise above their circumstances and get ahead through literacy and education then hopefully I have given back part of what I have been given through the Family Literacy Program.”

Segura received her Child Development Associate Degree while she was working as a Child Assistant at the Family Literacy Academy, and is now the Lead Preschool Instructor for the program.

“Maria has become the heart and soul of the Family Literacy Academy and has devoted so much of her time to visit our families and assist with any needs they may have,” said Dee Siemianowski, Project Manager, The Family Literacy Academy of Immokalee.

“Dollar General is pleased to honor moms everywhere through the Every Day Heroes program,” said Todd Vasos, Dollar General's executive vice president and chief merchandising officer. “Maria truly embodies the Dollar General Every Day Hero through her perseverance in the face of adversity and her enduring commitment to family, education and volunteerism.”

Dollar General has a strong commitment to schools, after-school programs and other literacy programs around the nation through its Dollar General Literacy Foundation. The Foundation supports programs that help others improve their lives through literacy and education.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.

And in celebration of moms everywhere Dollar General will offer its Facebook fans an opportunity to create a custom “Moms Rule” photo that they can share with their friends and families. For more information, visit

Dollar General has well-known brands like Olay, Vidal Sassoon, Secret and Venus, and the P&G brandSAVER on April 28 offers additional opportunities to save.

Posted by : Dubai PR Network Editorial Team
Viewed 8485 times
PR Category : Entertainment
Posted on : Saturday, April 27, 2013  11:06:00 AM UAE local time (GMT+4)
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