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'Desire' starring Damian Lewis and the new Jaguar F-TYPE launched today online and at Sundance London
'Desire' starring Damian Lewis and the new Jaguar F-TYPE launched today online and at Sundance London
  • Short film 船esire' premiered today at private screening for press at Sundance London film and music festival
  • 船esire' now available to view, embed and share at F-TYPE DESIRE | Official Film
  • Golden Globe & Emmy Award winning actor, Damian Lewis, plays film lead alongside Jordi Molla and Shannyn Sossamon.
  • Singer-songwriter Lana Del Rey wrote an exclusive track, 腺urning Desire,' as the title song to the film, inspired by the new F-TYPE.
  • The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-TYPE was launched 50 years ago.

Dubai, UAE, 24 April 2013 - Today, media at Sundance London were the first to see the global premiere of 船esire', the short dramatic film by Jaguar in collaboration with Ridley Scott Associates (RSA). The film stars British actor Damian Lewis, who was dressed for his role in Burberry Tailoring, as well as Spanish actor Jordi Moll and American actress Shannyn Sossamon.
The highly anticipated short film was shown for the first time at London's The O2, after the festival's opening press conference, which attracted media from all over the world. 船esire' Director, Adam Smith, from Ridley Scott Associates, introduced the film and described the creative project as: 殿 real adventure; a story of betrayal, retribution, passion and greed.
Caspar Delaney, the RSA Producer of Desire, described the shoot location, Chile's Atacama Desert, as being perfect for the film as it is: 登ne of the most spectacular landscapes and locations in the world.
Adam Smith, Director of Desire, Ridley Scott Associates commented:
展e were hugely excited when Jaguar approached us to work on this film, and with such a fantastic cast. For us, Sundance London is the perfect setting to screen 船esire' to a global audience.
展orking with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that calibre at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of.
Ian Armstrong, Global Marketing Communications Director, Jaguar, said: 笛aguar is synonymous with some iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years - the F-TYPE Jaguar
Award-winning singer-songwriter Lana Del Rey penned the title song to the film, entitled 腺urning Desire'
On her collaboration with Jaguar, she said:  擢ilm has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs.
Watch Damian, Shannyn and Jordi in action in three 礎ehind the scenes' videos that give great insight into the production process, driving stunts and words from Desire's very own leading man:

F-TYPE DESIRE | Trailer | Arabic Subtitle
The Making of Desire: Part One - In collaboration with Ridley Scott Associates
The Making of Desire: Part Two - In collaboration with Ridley Scott Associates
The Making of Desire: Part Three - In collaboration with Ridley Scott Associates

Posted by : Dubai PR Network Editorial Team
Viewed 12310 times
PR Category : Entertainment
Posted on : Thursday, April 25, 2013  5:33:00 PM UAE local time (GMT+4)
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