Dubai, UAE (April 25th, 2013) - Damas, the Middle East's leading jewellery and watch retailer, has launched its new Akshaya Tritiya 2013 collection. The 22 new sets within the collection have been crafted to welcome in good fortune as associated with the auspicious occasion.
The word Akshaya means ‘that which never diminishes' and the day is ideal for beginning new ventures as it is believed that all investments made on this day will bring in prosperity. The day is believed to bring good luck and success, and will be celebrated this year on May 13th, 2013.
This Akshaya Tritiya, immerse yourself in all that is promising, and pave the way for a prosperous new beginning with Mira, the classic, Victorian jewellery set from Damas. Inspired by designs that once adorned the necklines of high royalty; the set is crafted in 18k gold and sterling silver and accompanied by pearls, and rose cut and single cut diamonds. The pendant and earrings set is an exquisite modern take on classic Victorian jewellery.
Usher in a wealth of prosperity with the Legacy necklace and earrings set, elegantly crafted in 22k yellow gold and studded with uncut diamond and tourmaline stones. The Legacy set is inspired by traditional festive elements.
Drawing inspiration from the beauty of antique jewellery, the new Legacy Gold necklace and earrings set is crafted in 22k yellow gold and uses a unique technique to give the piece a distinctively lustrous finish.
When good luck comes knocking this Akshaya Tritiya, there is no better way to welcome it than with the beautiful Ananya jewellery set. Designed in 18k gold, and accented with diamonds in a unique setting, this set includes stunning floral designs with a modern twist. Add some color to your life with this 2 piece work of art.
This Akshaya Tritiya, light up with prosperity by adorning yourself with our Gehna collection. A stunning necklace and earring ensemble juxtaposing two unique designs embellished by coloured stones, and sprayed enamel on 22k yellow gold. This theme symbolizes prosperity, and gives a rich traditional look, with a twist.
Damas has also created a number of other beautiful designs for Akshaya Tritiya, which suit all ages, tastes and budgets. The new Akshaya Tritiya 2013 collection is available at select Damas outlets across the GCC.
Damas is the leading jewellery and watch retailer in the Middle East, offering luxury to its diverse clientele since 1907. The brand has set the standards in the trade of diamond jewellery, gold jewellery, pearls, watches, and precious stones; continuously delivering the promise of luxury wrapped in trust.
The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Paspaley, Mikimoto, Forevermark, Girard Perregaux, and Vacheron Constantin, among many others. Damas' popular in-house brands include Farfasha, OneSixEight, Gehna, Hayati, Legacy, Fulla and many more.
Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries, most of which are located in the GCC region. Bringing together an authentic understanding of jewellery craftsmanship, and an instinctive relationship with the Middle Eastern market has enabled Damas to earn many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.