DUBAI, United Arab Emirates, 24 April, 2013: Highlighting its role in fostering the growing popularity of the now international sport of beach polo, SEVEN Production and Events, a company specializing in the delivery of a number of end-to-end services relating to production, broadcast and events for clients across the Middle East, today announced its successful involvement as a sponsor and sole broadcast partner of the Julius Baer Beach Polo Cup Dubai 2013. The company's end-to-end media coverage of the event involved HD recording of live matches and ceremonies and was handled by a crew of 20 equipped with the latest and best in broadcast/filming technology.
In order to ensure smooth operation and immediate on-site resolution of any potential production complexities, SEVEN deployed one of its largest Outside Broadcast (OB) Vans to the venue. The van was fully equipped with a total of 10 Sony HDC-1500R cameras, 3 wireless camera systems, a Jimmy Jib and a Sony MVS-6000 Vision Mixer- all of which were operated by a 25 person crew of engineers, directors and cameramen. SEVEN Production and Events has even managed the highly challenging post-production editing of over 17 hours of footage.
Commenting on the unique challenges that the filming of the Julius Baer Beach Polo Cup Dubai 2013 posed, Pierre Tabet, Operations Manager for SEVEN Production and Events said, 'Filming of sporting events is always difficult because there is always a high level expertise required to capture the right shots. Furthermore, post-production editing can make or break the final result. Knowing which shots to slow down, replay or skip is a vital skill that goes hand in hand with filming and is essential to offering end-to-end production services.'
SEVEN has a strong ongoing relationship with Mamemo Productions, the organizers of the event. Mamemo Productions was fully confident in SEVEN's expert capabilities having successfully worked with the company in the past.
Sam Ketiela, Managing and Creative Director at Mamemo Productions says, 'It is always refreshing to work with a team that is not only highly professional but is also capable of proactively identifying and responding to the requirements of the project. This gives us confidence and helps eliminate unnecessary worry. It is always a pleasure to work together with SEVEN.'
The Beach Polo Cup is a sporting event that was first hosted in Dubai nine years ago. It has since attracted a wide fan-base and is now played in 30 cities around the world. This year was especially ceremonious as it marked the return of the event to Dubai after six years. The Julius Baer Beach Polo Cup Dubai 2013 took place from the 17th to the 20th of April 2013 and has been supported by the Dubai Sports Council. It was inaugurated by Maitha bint Mohammed bin Rashid Al Maktoum, the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai and Prime Minister and Vice-President of the UAE. Approximately 3000 spectators, over 350 of who were international visitors, were present during the 4 days of the event which looks set to become a permanent fixture in Dubai's prestigious calendar of events.
About SEVEN Production and EventsSEVEN Production and Events ME FZ LLC is a U.A.E based company offering unparalleled quality and an extensive list of services for television, broadcasters, production companies, entertainment, exhibitions, major events, weddings and much more in the region.
The company provides regional production services in the Arabian Gulf, with its fleet of Outside Broadcast Units, technical services, as well as stage, light and sound equipment, entertainment, live sports and corporate events. SEVEN is committed to high quality production and first class customer service. SEVEN has a well established track record producing/filming for the leading regional broadcasters and provides all the necessary, support for producing sports, cultural and musical events.
More information about the company is available on their website: http://www.7production.net/
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