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Amadeus to facilitate new growth avenues for region's travel and tourism industry at ATM 2013
  • To mark 12th consecutive participation at Middle East's largest travel and tourism trade show with prominent presence at stand TT6220
  • To release regional findings on Middle East air traffic trends at media briefing on day-two

Dubai-UAE: 24 April, 2013 - Amadeus, a leading technology partner for the global travel industry, has announced its participation at Arabian Travel Market (ATM) 2013, the Middle East's leading travel and tourism exhibition scheduled to be held from 6-9 May at the Dubai International Convention and Exhibition Centre.

Exhibiting at stand TT6220 in the Technology Hall under the theme of ‘What's next? Let's Innovate Together', Amadeus will bring to the forefront a diversified portfolio of products and solutions that cater to the diverse needs of every segment of the travel and tourism industry and bring in a new dimension for success.

Amadeus' 12th consecutive participation at the exhibition comes on the back of its efforts to empower the industry with the right tools and solutions. It will particularly reiterate its commitment to enabling travel agencies to evolve and transform their businesses while increasing productivity and revenues by tapping into new sources beyond air bookings.

Antoine Medawar, Vice President, Middle East and North Africa, Amadeus said: “The market is changing rapidly and it is crucial for travel agencies to adapt and look for new ways to differentiate their businesses. Amadeus strongly believes in a partnership approach with our customers, helping them seize the right opportunities with innovations that respond to their specific needs and the changing market dynamics.

“With our solutions and team of experts, our ultimate goal is to help our customers stay ahead of the competition. As a leading technology partner for the global travel industry, Amadeus hopes to fully utilise the platform provided by ATM to showcase our solutions and reaffirm our vision for the industry.”

The region is witnessing dynamic change and the travel sector is advancing at a fast pace. Consequently, the Middle East is also playing an increasingly important role as a global aviation hub. In fact, new analysis from Amadeus Air Traffic Travel Intelligence solution reveals that the Middle East's three key airports - Dubai, Doha and Abu Dhabi - are all experiencing strong overall air traffic growth of around 10 per cent per annum, with very high levels of connecting traffic.

Detailed findings of specific regions within the Middle East will be unveiled at a press conference on 7 May, day-2 of ATM.

ATM will also enable Amadeus to demonstrate its new regional expertise with Amadeus IT Consulting and Solutions, a new division in the MENA regional team established to develop tailor-made solutions for customers. The Amadeus stand will feature a dedicated area for these solutions.

The stand will additionally showcase solutions that primarily focus on productivity gains, process efficiency and content superiority including Amadeus Ticket Changer, Amadeus Offers and Amadeus Content Store, in addition to solutions that tackle new trends in mobile, online and corporate travel including Amadeus e-Power, Amadeus Mobile Traveller and Amadeus e-Travel Management.

Visitors to the Amadeus stand at ATM 2013 can expect to experience a new integration of a payment gateway with Amadeus Mobile Traveller, the region's first fully integrated mobile application that enables travelers to plan, search and book trips on the go.

Day four of ATM will see Amadeus' participation in a panel discussion titled ‘How to fully utilise the GDS' (Global Distribution System), during which the industry's leading players will shed light on the various aspects of GDS with a view to educating travel agents on how to make best use of the system to enhance growth and productivity.

With world-class products and solutions coupled with strong investment in research and development to enhance the travel industry's technology solutions, Amadeus has established itself as a market leader in the region. The company is currently present in the MENA region through 17 local Amadeus Commercial Organizations (ACOs) servicing 21 countries.

Posted by : Dubai PR Network Editorial Team
Viewed 8699 times
PR Category : Technology
Posted on : Wednesday, April 24, 2013  3:21:00 PM UAE local time (GMT+4)
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