• NIVEA's First Day Care Cream with SPF 30
• The new product compliments the Face Care - Daily Essentials range
21 April 2013 – NIVEA's extensive skin care range has expanded to include a nourishing day care cream featuring both their latest innovation, Hydra IQ and SPF 30.
Daily Essentials Day Care with Hydra IQ, provides the skin with all the moisture and soothing elements it needs to enhance its natural balance, whilst the sun factor 30 protects against harmful UVA and UVB rays which can penetrate through make-up and damage skin.
Featuring SPF 30, the highest sun protection factor in the NIVEA face care range, the product has been developed for both dry to sensitive skin and for normal skin using essential natural ingredients to intensively nourish and hydrate.
Shea butter - a natural plant extract with exceptional moisturizing properties is particularly beneficial for dry and sensitive skin and ocean minerals provide refreshing hydration to normal skin.
Nadim Gholam Brand Manager for NIVEA Face Care commented “due to the delicate nature of facial skin and increased exposure of sun, humidity or dust, moisturiser with high sun protection should be an essential part of any skin care routine.”
He added “In addition to the SPF value of the product, the ‘revolutionary' new technology - Hydra IQ, which has been developed by the NIVEA research team based in Hamburg, Germany, hydrates the skin from deep within d. By activating the skin's own irrigation system, the aquaporin, it allows for the transfer of water molecules between skin cells to improve the skin's natural hydration.“
It is recommended to apply moisturiser with SPF 30 every day all year round at least 15 to 30 minutes prior to being exposed to the sun.
Daily Essentials Day Cares for Dry/Sensitive and Normal skin are available in all leading supermarkets and retails at AED 26 each.