Doha, 21 April 2013: Seven-time Formula One champion, Michael Schumacher, has been recently named safety ambassador for Mercedes-Benz around the world. Schumacher will make his first appearance in his new role on May 1st, 2013.
On the appointment, Mercedes-Benz said that the long-term partnership will focus on the development of its Intelligent Drive safety system. Schumacher will help develop the system that seeks to improve road safety.
The former Ferrari and Mercedes-Benz driver said that he was always 'a supporter of driving aides in racing as well as street cars' and used such systems to his advantage during his F1 career.
Michael Schumacher has teamed up with Mercedes-Benz for the long haul as an ambassador for the brand, helping develop future technologies for the German automaker's road car division.
The technologies under the automaker's “Intelligent Drive” category include improved night vision, adaptive cruise control, auto braking and steering, and LED headlights.
“The future interests me much more than the present and past,” Schumacher said. “During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.”
Safety ranks very high on Mercedes-Benz manufacturing agenda. Every vehicle is equipped with globally-recognised safety systems that ensure the highest levels of security for both drivers and passengers.
Mercedes-Benz drivers are safer than drivers of other brands when out on the roads. This is the result of investigations carried out by Mercedes-Benz accident research on the basis of official, anonymised random data checks by the Germany's Federal Statistical Office. The results of the work carried out by the safety experts at Mercedes-Benz is known as Real Life Safety, a concept which is based on research into thousands of accidents. Using this irrefutable evidence, they have developed or initiated most of the assistance systems which today effectively support drivers and have been adopted by many of the company's competitors.