Dubai PR Network, Online Press Release from Dubai and Middle East
Food, Beverages & Restaurant(Food Industry)
Filter PR by
Creating jobs for nationals will be a game-changer in franchising, says McDonald's Arabia head
Creating jobs for nationals will be a game-changer in franchising, says McDonald's Arabia head

 - McDonald's Middle East and Africa Managing Director Yousif Abdulghani shares insights on the future of the franchise business model at the International Franchise Forum -

Dubai, UAE; April 24, 2013: Yousif Abdulghani, Managing Director of McDonald's Middle East and Africa, said that creating jobs and driving nationalisation programmes across the Middle East region, while being a main challenge, will also be the game-changer that drives successful franchising in the Middle East and Africa region. He was addressing delegates at the International Franchise Forum in Dubai yesterday.

While rising unemployment is a key concern in the region, the fast-growing quick service restaurant sector offers a strong job platform that supports localization initiatives.  “A great example is Saudi Arabia, where we have over 1,000 Saudi nationals employed by McDonald's,” said Mr. Abdulghani. “We have always been a strong believer in nurturing local talent. We believe it is critical that we create not just jobs, but careers; employment that fosters economic growth, builds industry skills and creates real opportunities at every level. Each market is actively involved in their local community with a great focus on nationalization.”

With the Informal Eat Out (IEO) and Quick Service Restaurant (QSR) segments in the Middle East valued at an estimated $45bn and $22bn respectively, franchising presents strong growth opportunity, said Mr. Abdulghani. “The cost of real estate and location of restaurants are critical factors in the success of the business. While the proliferation of shopping malls has played an instrumental role in the growth of quick service restaurants in the region, it is important to have a balance between standalone restaurants and outlets within mall food courts to take the brand experience to a wider cross-section of customers. You cannot build the brand equity of a restaurant just by being in the food court. Standalone restaurants will continue to offer exciting opportunities for franchisors.”

He said that a third factor critical to the industry is creating and maintaining a robust supply chain.  “It is important to secure the best products at the best prices. This can be one of the biggest challenges for a franchisor. To facilitate this process, McDonald's leverages its global network and purchasing power to ensure we deliver the best quality at the best price to our customers. Ongoing changes in food safety regulations and distribution present additional challenges in this part of the world, which is where contingency planning is vital,” explained Mr. Abdulghani.

A keynote speaker at the Forum, Abdulghani discussed the various benefits and key challenges affecting Middle East franchisees with an audience of the region's industry and trade professionals. “The maturity, expansion and development of the franchise sector over the past 20 years have been remarkable, and we are delighted to have played a key role in this.”

Accordingly to Abdulghani, the QSR industry across the Middle East has a bright future. He said: “The success of the industry is ultimately the success of McDonald's. We are honoured to have played such a vital role in creating business success, furthering economic growth and development; and creating employment opportunities in one of the most exciting and innovative industry models in one of the most interesting and dynamic regions of the world.”

McDonald's operates in more than 360 restaurants in the GCC, all of which are locally owned and operated by entrepreneurs. McDonald's is the world's leading food service organisation serving 69 million people each day at more than 34,000 restaurants in 119 countries. For more information on McDonald's in the Middle East, visit 

Posted by : Dubai PR Network Editorial Team
Viewed 13396 times
PR Category : Food Industry
Posted on : Wednesday, April 24, 2013  1:03:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Next Story : Zesty, Fresh and Delicious Soups and Salads at Zafran
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Versus Versace Republique - VSP1V0519 [4293-Views]
Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist [3587-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2919-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2821-Views]
Dubai Chamber Whitepaper Examines Growth Potential of UAE Space Economy [2800-Views]
Prevention is Better than Cure, Especially with Lice! [2579-Views]
Euronews Investigates How the UAE is Using Artificial Intelligence in Healthcare and Educa... [2571-Views]
That Hair Tho – THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2546-Views]
Medcare Partners with InterSystems to Implement World-Class Healthcare Information System [2526-Views]
ADNOC Distribution Joins Key UAE Suppliers Qualified to Provide Nuclear Quality Products f... [2501-Views]
Free Me – The First Naturally Kind Mosquito Repellent Made in the UAE [2480-Views]
Dabur Herb'l Launches Natural Gel Toothpaste With the Freshness of Aloe Vera [2440-Views]
Unlocking the Potential of eSIM for Consumers [2431-Views]
Ulissi to Lead UAE Team Emirates at the Tour of Luxembourg [2349-Views]
Parmigiani Fleurier Launches New Tonda Reine De Mai [2312-Views]
A Springfield Dress a Day, Keeps Your Style A-Okay [2222-Views]
#TishTashThru - Welcome to the Future, in the Form of a Gloriously Retro Drive Thru Event ... [2218-Views]
Autumn/Winter 20' Beauty Picks from Missha Cosmetics [2194-Views]
Majid Al Futtaim Inaugurates its First Culinary Experience Destination in the UAE — Food C... [2189-Views]
Aquae Jewels Shares the Top Jewellery Trends for Fall [2112-Views]
HyperX Releases First Arabic Layout Keyboard, Alloy Origins Core Tenkeyless RGB Mechanical... [2107-Views]
Costa Coffee UAE Thanks its Customers with One Dirham Pastries [2009-Views]
NYU Abu Dhabi Alumnus Awarded Prestigious Chevening Scholarship [1906-Views]
OPPO Set to Launch Its All-New Groundbreaking Reno4 Series in the Middle East this Month [1890-Views]
WCU: Saudis Talk Up Oil; Strong Grain Momentum Continues [1890-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories