Dubai, UAE, 23 April 2013 – Google partnered with Potential.com to launch Google Engage - an outreach program aimed at supporting SMEs (Small and Medium Enterprises) with online marketing. The event, held at the Radisson Blu Hotel in Dubai Media City, attracted more than 100 executives and entrepreneurs, keen to learn more about mastering the art of online marketing.
Designed to support agencies with improving the effectiveness of their AdWords campaigns, the ‘Google Engage' program has to date improved the overall experience of thousands of agencies around the world, that specialize in online advertising and their clients.
“Small and Medium sized enterprises can benefit most from online marketing campaigns- by hosting this workshop we are helping them expand their reach in the marketplace in the most effective and targeted way” – said Tarek Abdulla, Head of Marketing, Gulf and Levant, Google
The Google and Potential.com event succeeded in generating considerable interest from attendees, who were introduced to best practices that will ensure transparency and most importantly regular generation of revenue for clients who operate in Small, Medium Enterprises (SMEs).
According to Google speakers at the seminar, the ‘Google Engage' was designed to provide users, who sign in to the program for free, with a dedicated AdWords phone support, training both in-person and online, sales tools, incentives, and more.
“We believe the Google Engage program addresses an important gap in the market by empowering SME ad agencies to better support the SME community and help provide a better return on their marketing investments” said Shadi Banna, Managing Partner, Potential.com.
As a leading international business catalyst, Potential.com is committed to support the development of startups; SME's and established organizations, to better accelerate their growth through innovative and interactive programs. The company has recently revamped its SME Evolution Program, which helps SMEs to increase the competitiveness of businesses and expand to become global companies. The Google Engage program is a great step in that journey towards a more efficient and globally competitive local SME ecosystem.