Dubai PR Network, Online Press Release from Dubai and Middle East
Charity & Humanity(Government, Legal & Humanity)
Filter PR by
Sir Bob Geldof to discuss Creativity & Humanity in Dubai
Sir Bob Geldof to discuss Creativity & Humanity in Dubai

Celebrated Human Rights Campaigner to launch DDB ‘A Breakfast With…' series

Dubai, April 23 2013: The celebrated Irish singer, songwriter, author and human rights activist, Bob Geldof KBE will join a select group of regional business executives in Dubai next month to explore links between creativity and humanity.

The Nobel Peace Prize nominee will headline the inaugural ‘A Breakfast With…' series being launched in the region by DDB Dubai and PDDB Saudi Arabia. He will deliver the keynote at the invitation-only event at the Capital Club, Dubai International Financial Centre on May 16.

“Who better to discuss creativity and humanity than Bob Geldof,” stated Dominic Gothard, Senior Vice President, DDB Dubai and KSA.

He recalled that Geldof used his rock star status to create the internationally successful Band Aid and Live Aid campaigns, as well as spearhead the Live 8 initiative to ensure Africa's plight did not slip International agendas. Geldof, who was awarded a knighthood as Knight Commander of the Order of the British Empire (KBE) by Britain's Queen Elizabeth in 1986, is the former lead singer of rock band The Boomtown Rats.

“Sir Bob's ability to translate social challenge into action fits well with the DDB culture of initiating conversations that deliver mutual benefit. Indeed, ideas are the fuel of DDB,” said Gothard adding that the breakfast series is an initiative created by the agency to leverage its corporate culture of inspiring to challenge standard convention.

“Throughout the series we will deliver a platform of speaker line-ups working towards convincing our guests that everyone in every organisation can genuinely make a difference.

“Sir Bob epitomises that philosophy. He is a sterling example that we are defined by what we do, not by what we say, as well as how the power of creativity can lead to business and personal success,” he said.

The inaugural event is jointly hosted with DDB's digital agency, Tribal DDB along with Tracylocke, a consumer and shopper marketing engagement agency, and CRM/DM full-service house, Rapp.  DDB Worldwide is one of the world's largest and most awarded advertising and marketing networks.

Gothard went on to say that Bill Bernbach, one of the founders of DDB Worldwide first captured the creativity and humanity ethos by accepting responsibility that a mass media user is also a shaper of society.

“Bill pointed out that we can vulgarize society, brutalize it, or help lift it onto a higher level. This series is part of our efforts to accomplish the latter,” Gothard concluded.

Posted by : Dubai PR Network Editorial Team
Viewed 15165 times
PR Category : Government, Legal & Humanity
Posted on : Tuesday, April 23, 2013  3:41:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Sheikh Khalifa Medical City Tackles the Scourge of Child Abu...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
My Review Of Laser Treatment And Spider Veins [7802-Views]
La Panthère Perfume [5301-Views]
Vatika Launches Awareness Campaign to Address Hair Fall Through a 3 Step Haircare Regimen ... [5129-Views]
Hublot Celebrates Oman's Jubilee [4612-Views]
Enhance your Mood with Rasasi Perfumes [4444-Views]
SunKiss Ups the Skin Protection Game with Launch of Sustainable, Luxurious Suncare Proudly... [3776-Views]
Balqees Fathi Launches BEX Beauty [3706-Views]
Buyers Can Seal Deals with Contacts Around the World at WTM Virtual [3575-Views]
Tonda Reine de Mai for Elegant Lady [3567-Views]
du Announces Pre-Orders for iPhone 12 Pro and iPhone 12 Pro with 5G [3563-Views]
Marina Rinaldi – Pre-Fall 2020 “Call Me” [3419-Views]
Samsung Announces Availability of the Galaxy S20 FE Across the UAE [3399-Views]
Stress-Free Tresses While on Holiday with HASK's New Travel-Size Products [3280-Views]
Saudi Woman Draws the World's Largest Coffee Painting Using Expired Granules [3059-Views]
Euisun Chung Inaugurated as Chairman of Hyundai Motor Group, Opening a New Chapter in Hist... [3030-Views]
Danube Home Launches Its Bigger and Better Online Shopping Platform! [2972-Views]
Dabur Herb'l Launches Olive Based Anti-oxidant Rich, Anti-bacterial Herbal Toothpaste That... [2931-Views]
The Ultimate Natural Hydration Skincare Line is Here! – the Face Shop Yehwadam Artemisia! [2673-Views]
Warner Bros. World™ Abu Dhabi Reveals Brand-New Logo [2665-Views]
Synthetic ETFs Delivered Strong Outperformance Versus Physical ETFs During COVID-19 Volati... [2579-Views]
[SUR]Naturel – Fine Jewellery [2530-Views]
Sharjah Sports Club Names The Big Heart Foundation as Humanitarian Partner [2526-Views]
UK Fintech Major Paymentology Enters the Middle East's $200 Billion Digital Payments Marke... [2173-Views]
Mars GCC and Notions Group Have Proudly Embarked on a New Venture Together. [2128-Views]
Ghaya Grand Hotel Launches Taste of the World Eat-all-you-can Dinner for Only AED99! [1984-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories