Dubai PR Network, Online Press Release from Dubai and Middle East
 
Charity & Humanity(Government, Legal & Humanity)
Filter PR by
  
Sir Bob Geldof to discuss Creativity & Humanity in Dubai
 
Sir Bob Geldof to discuss Creativity & Humanity in Dubai

Celebrated Human Rights Campaigner to launch DDB ‘A Breakfast With…' series

Dubai, April 23 2013: The celebrated Irish singer, songwriter, author and human rights activist, Bob Geldof KBE will join a select group of regional business executives in Dubai next month to explore links between creativity and humanity.

The Nobel Peace Prize nominee will headline the inaugural ‘A Breakfast With…' series being launched in the region by DDB Dubai and PDDB Saudi Arabia. He will deliver the keynote at the invitation-only event at the Capital Club, Dubai International Financial Centre on May 16.

“Who better to discuss creativity and humanity than Bob Geldof,” stated Dominic Gothard, Senior Vice President, DDB Dubai and KSA.

He recalled that Geldof used his rock star status to create the internationally successful Band Aid and Live Aid campaigns, as well as spearhead the Live 8 initiative to ensure Africa's plight did not slip International agendas. Geldof, who was awarded a knighthood as Knight Commander of the Order of the British Empire (KBE) by Britain's Queen Elizabeth in 1986, is the former lead singer of rock band The Boomtown Rats.

“Sir Bob's ability to translate social challenge into action fits well with the DDB culture of initiating conversations that deliver mutual benefit. Indeed, ideas are the fuel of DDB,” said Gothard adding that the breakfast series is an initiative created by the agency to leverage its corporate culture of inspiring to challenge standard convention.

“Throughout the series we will deliver a platform of speaker line-ups working towards convincing our guests that everyone in every organisation can genuinely make a difference.

“Sir Bob epitomises that philosophy. He is a sterling example that we are defined by what we do, not by what we say, as well as how the power of creativity can lead to business and personal success,” he said.

The inaugural event is jointly hosted with DDB's digital agency, Tribal DDB along with Tracylocke, a consumer and shopper marketing engagement agency, and CRM/DM full-service house, Rapp.  DDB Worldwide is one of the world's largest and most awarded advertising and marketing networks.

Gothard went on to say that Bill Bernbach, one of the founders of DDB Worldwide first captured the creativity and humanity ethos by accepting responsibility that a mass media user is also a shaper of society.

“Bill pointed out that we can vulgarize society, brutalize it, or help lift it onto a higher level. This series is part of our efforts to accomplish the latter,” Gothard concluded.


Posted by : Dubai PR Network Editorial Team
Viewed 13475 times
PR Category : Government, Legal & Humanity
Posted on : Tuesday, April 23, 2013  3:41:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Sheikh Khalifa Medical City Tackles the Scourge of Child Abu...
Next Story : UN SAYS $81 MILLION URGENTLY NEEDED FOR FOOD RELIEF TO 3.5 M...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self [17983-Views]
Mouawad Announces New Partnership With the Miss Universe Organization [11017-Views]
Ralph Lauren Introduces Ralph's Club for New York Fashion Week [9852-Views]
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection [9681-Views]
Expect more from your concealer, why settle for less! [7186-Views]
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care! [7052-Views]
Roberto Cavalli's exclusive new duo of fragrances [6637-Views]
UAE Welcomes Energy Industry's Thought Leaders at World's Most Influential Energy Event [6454-Views]
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track UV;' the W... [6307-Views]
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in the UAE [6246-Views]
ENEC to showcase economic, social and environmental benefits of nuclear energy at World En... [6210-Views]
World's First Cartridge-Free Laser Printer Now Available in the UAE [6130-Views]
Ferrari 812 GTS: the V12 spider returns [5758-Views]
Corum Golden Bridge Round 39 for elegant lady [5429-Views]
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts to climb h... [5398-Views]
The Ferrari F8 Spider: the evolution of the species [5276-Views]
Sony Middle East and Africa launches the new king of full frame mirrorless cameras – Alpha... [5258-Views]
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 certificatio... [5173-Views]
Tissot Carson Automatic Urban vitality [4801-Views]
Trade Up Your Old Device For the Next Level Power Galaxy Note10 [4795-Views]
Introducing the Dyson V11TM Absolute cord-free vacuum [4642-Views]
Lenovo Launches New Devices: Offering Smarter Technology for All [4422-Views]
Union Coop constructs two commercial centers in Al Badaa (Jumeirah) and Barsha 3 [4374-Views]
Canadian University Dubai launches world-class creative leadership program with Ryerson U... [4343-Views]
LONGCHAMP Spring/Summer 2020 [4233-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories