Dubai PR Network, Online Press Release from Dubai and Middle East
 
Telecom & Networking(Technology)
Filter PR by
  
Middle East and Africa Market Contribute Significantly to Panasonic's Global Success
 
Middle East and Africa Market Contribute Significantly to  Panasonic's Global Success

Panasonic's New Range of Eco-friendly Products and Solutions to Help Drive Sales Across the Region  

Dubai, UAE, 23rd April 2013 The developed Middle East market, and the hugely potential African markets are contributing significantly to Panasonic's global sales, and the company is confident that its new range of eco-friendly products and solutions will help drive sales across the region.

At the company's annual  media convention for Middle East & Africa (MEA), which was held in Dubai, , Panasonic outlined its long and mid-term strategies for the coming year.

Globally, Panasonic is undertaking a concerted drive to increase profitability, by consolidating its 88 divisions into 49 new corporate entities. These will be divided into four divisions; Appliance, Eco Solutions, AVC Networks, and Automotive and Industrial Solutions.

This strategic plan will see Panasonic focusing on four major business areas; home networking, eco and business solutions, mobility systems, and personal devices.

At Panasonic we always put people before our products. We aim to engineer a new and better world for our consumers, with products and technologies that enrich lives and contribute to society. Panasonic is a customer focused company, and we will continue to bring innovative eco products designed to fit the lifestyle of our customers across Middle East & Africa, commented Yorihisa Shiokawa, Managing Director, Panasonic Asia Pacific.

In order to further boost sales across Middle East and Africa, Panasonic plans to actively promote and create new business-to-business opportunities, which is an operational shift that enables the organisation to become more B2B oriented, while continuing to increase profitability in the company's traditional B2C business sphere.

The new products unveiled at the convention included product categories from Audio Video to Home appliances to System and Network Solutions and Eco Solutions as well.

Panasonic clearly understands the importance of the Middle East and Africa markets for its global success. Our business model will have hands-on approach which will directly engage the consumers. Panasonic is enhancing customer touch points, thereby strengthening our presence in the potential African market, and cementing our industry leading position in the Middle East. We are confident that the new products we have introduced into the market, will help drive sales, commented Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa.

The concept of social contribution and commitment towards the betterment of the society also formed the core elements for the convention. Corporate Social Responsibility Activities (CSR) and eco activities currently dominate the company's social calendar.

Coinciding with the global Earth Day, as part of the celebrations during the convention, the company commemorated the global initiative by adorning a huge earth structure with environmentally conscious pledges by all its attendees.

Further, the regional winners were also felicitated during the convention where winning kids were given certificates and trophies as an appreciation towards their participation for the Panasonic Kids School' initiative that included the popular Eco-Picture Diary and Kids Witness News (KWN) video competition promoting eco-consciousness to young minds.

As a recent example of Panasonic CSR activities, the company donated 1,000 solar LED lanterns to the remote Mbola village in Tanzania. With proper lighting in homes and buildings, the residents of Mbola are now able to actively pursue evening activities, such as education, and provide more effective healthcare facilities.

The initiative forms a part of Panasonic's global 100,000 Solar Lantern Project, and the organisation is donating a further 2,000 solar LED lanterns to refugee camps in Kenya, which will be delivered in May of this year.

Other regional initiatives include the Abu Dhabi University Scholarship Programme, the Kids Witness News Video Competition (KWN), and the UNESCO Eco Diary Learning Programme. Also, through the Lake Victoria Environment Education Program, Panasonic was able to aid in developing three schools, and in the process, assist over 15,000 community members in Kenya.

Panasonic is on track to become the leading green electronics manufacturer in the Middle East and Africa, through its ongoing creation of energy-saving and eco-friendly solutions.

# # #

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions.  Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)

Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

PMMAF website: http://www.panasonic.ae


Posted by : Dubai PR Network Editorial Team
Viewed 9351 times
PR Category : Technology
Posted on : Tuesday, April 23, 2013  2:12:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ...
Next Story : Innovation Now Goes Under Water: Xtera Announces New Repeate...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [9925-Views]
Sephora: Are You Ready to Join the #SephoraSquad? [9077-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [8760-Views]
How to Beat Pigmentation with DERMAdoctor [8516-Views]
Introducing Zeitun Premium Face Care Collection [8400-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [8046-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [7918-Views]
Cerruti 1881 - Special Product Launch for Mother's Day [7875-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [7259-Views]
Achieve Gorgeous and Radiant Skin in Only 90 Seconds [7125-Views]
Swatch X 007 Introducing the New James Bond Collection and Limited Special Edition [6387-Views]
Ferragamo Sapphire Collection [6039-Views]
Tag Heuer Opens Boutique at Mall of the Emirates [5905-Views]
Dubai Chamber Honours Top-performing Trading Companies [5795-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [5704-Views]
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & EventsTBO Holida... [5618-Views]
Get Great Hair Naturally With HASK's Latest Haircare Collections This Spring! [4929-Views]
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council [4734-Views]
Marks & Spencer Unveils its All New Menswear [4435-Views]
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead of Its 202... [4404-Views]
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan [4252-Views]
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020 [4081-Views]
Statement Stilettoes from Steve Madden [4075-Views]
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepreneurs Exhib... [3989-Views]
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit of Reading ... [3959-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories