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Creating a formula for a healthier community
Creating a formula for a healthier community

• Daman's Activelife is now sponsoring TrainYAS at Yas Marina Circuit
• Appoints triathlete Omar Nour as Activelife ambassador

Abu Dhabi, 17 April 2013: The TrainYAS evenings that take place on the Formula 1TM track at Yas Marina Circuit every Tuesday, are now being sponsored by Activelife, Daman's health and lifestyle programme.
The evenings, rebranded as TrainYAS by Activelife, are free and open to the public and combine the best of TrainYAS exercise initiatives with the Activelife philosophy of a healthy lifestyle.

Dr. Sven Rohte, Daman's Chief Commercial Officer, commented, “This is truly a powerful partnership between two groups, combining Daman's philosophy of promoting a healthier lifestyle amongst community with Yas Marina Circuit's provision of a unique venue that motivates both sports enthusiasts and casual visitors. This partnership is a formula for a healthier community.”

“Yas Marina Circuit is proud of the role TrainYAS has played in fostering a culture of health and fitness in Abu Dhabi,” said Al Tareq Al Ameri, Senior Director, Commercial, Yas Marina Circuit.  “This partnership with Daman, and the introduction of the TrainYAS by Activelife name marks a renewed focus on our commitment to the Abu Dhabi community.  We are delighted to partner with Daman and thanks to their support, we look forward to welcoming even more members of the community to TrainYAS.”

To further promote the healthy lifestyle brand, Activelife, Daman has appointed Egyptian triathlete Omar Nour as its ambassador.

“Omar Nour is the perfect person to promote our Activelife brand. His inspirational journey saw him transform his sedentary lifestyle into that of a potential Olympian medallist simply by taking the first step of joining a local triathlon. He demonstrates everything Activelife embodies which is the simple fact that all it takes to get fit is getting involved in community activities and commitment,” said Dr. Rohte.

Nour is currently in training to compete in the 2016 Rio Olympics and hopes to become the first Egyptian triathlete in Olympic history. Daman is supporting him to reach his goal.

Commenting on becoming Activelife's brand ambassador, Omar Nour said 'Five short years ago, I weighed in at over 100 kg.  If I can do it, anyone can!  I am a big proponent of healthy lifestyle and have put a lot of energy and focus in sharing my story in an attempt to inspire people to get active.  I am incredibly excited to find a partner, Activelife that shares in my core values and invests in creating a healthier UAE.  I am looking forward to changing lives together!'

TrainYAS by Activelife will introduce to the F1 circuit a host of health-related activities. Daman's Health Support team will be on hand at regular intervals to perform free screenings and offer advice whilst expert nutritionists and other special guests will make appearances throughout the year.
Over 2000 visitors attend the weekly TrainYAS evenings. Fitness workshops are also held regularly for those interested and more information is available on request.


Posted by : Dubai PR Network Editorial Team
Viewed 9113 times
PR Category : Healthcare & Medicine
Posted on : Sunday, April 21, 2013  5:16:00 PM UAE local time (GMT+4)
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