Dubai, UAE – April 15th, 2013-Layalina has always been a firm believer in the power of networking and social connections since the magazine's launch back in 2001.
This approach was the cornerstone of Layalina's success in leading readership charts in all the markets where it operates.
This belief is now taken to a new dimension with Layalina.com's aggressive Social Media expansion strategy on multiple Social Media platforms to reinforce its position as one of the leading online destinations in the Arabic Social/Entertainment category in MENA.
With more than One Million Unique Visitors in March 2013 to its website, in just 3 months from its launch, Layalina.com is expanding its reach with the launch of its Official Google+ Page.
“Google+ presents an exciting platform to establish an open and direct dialogue with Layalina's audience. This new initiative will complement existing efforts to expand Layalina's reach beyond the traditional web & SM platforms. New and innovative ideas will be rolled out on Google+ to better engage Layalina's fans and bring them closer to the stars they love & topics they follow. With the rise in popularity that Google+ is experiencing, and some of the unique tools and features it offers, it became imperative for Layalina to embark on this trend and build long lasting relationships with its existing audience and reach out to new market segments” says Anas Abbar, MD & CPO @ 7awi.com
“At Layalina, we have strong believe in the power of Social Media platforms. Expansion to Google+ is a natural translation to Layalina's philosophy of reaching out to its audience on the platform of their choice. Going forward, new platforms and initiatives will be launched to better interact with our fans in MENA and around the world” says Imad Lahad, Communication & Marketing Director @ 7awi.com
To add Layalina to your 'Circles' on Google+, Please visit google.com/+LayalinaMag