New AnchorFree research reveals dissatisfaction with broadcast limitations
DUBAI, United Arab Emirates – April 17, 2013 – Millions of people across the globe are downloading virtual private network (VPN) apps to ensure they don't miss out on must-see online content.
The claim was made today by internet privacy and security pioneer AnchorFree, which pointed to the London 2012 Olympic Games as a vivid case in point.
According to new research by the Silicon Valley-based company, downloads of Expatshield, the UK version of its flagship Hotspot Shield VPN, increased by a staggering 300 per cent in the first week of the games.
US broadcaster NBC was one of the main culprits, providing only limited free internet access to the sporting extravaganza. Frustrated web-users responded en masse by using Hotspot Shield as a gateway to the BBC's comprehensive coverage. Expatshield installations grew from 3,400 to over 10,600 a day during the Games.
“Consumers are becoming increasingly annoyed by online restrictions, especially when it comes to huge, must-see events such as the Olympics,” said David Gorodyansky, CEO and founder, AnchorFree.
“We live in a ‘borderless world', an age where on-demand digital streaming is rife and adaptation is necessary. Whether for entertainment or even business purposes, there is an unprecedented appetite for gaining access to the content that matters most. They say that where there's a will, there's a way and - make no mistake - the internet has created a way.”
MENA is proving particularly receptive to the benefits of Hotspot Shield, with active mobile users increasing by 995 per cent last year, while total installs shot up by 775 per cent. AnchorFree also saw its desktop users increase by 30 per cent.
Hotspot Shield is now well established as the world's most popular VPN. In 2012, the number of people actively using Hotspot Shield every month doubled from 4.5 to 10 million, resulting in the protection of 18.6 billion internet pages. Available for PC, Mac, iOS and Android platforms, Hotspot Shield has been downloaded by over 120 million people in 190 countries to date.
Much of AnchorFree's popularity stems from an ability to compress mobile data. Hotspot Shield enables users to reduce their bandwidth by up to 50 per cent, which saved global users 60 million MB in 2012 alone.
Earlier this year, AnchorFree was hailed as America's sixth most promising company and the Gorodyansky was also identified as one of the country's most promising CEOs. Hotspot Shield was also named by popular download site Softonic as “one of the best apps” at Mobile World Congress 2013.