Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
Peeta Planet uses Social Media and Augmented Reality to capture audiences
 

Peeta Planet: Hang-Out of the Social Media Generation

The Al Awadhi brothers are making waves with conceptual business ideas. With forward-thinking brands such as Google, TwoFour 54 and Dubai Media Incorporated supporting their ideas, it is clear that they are doing something right. Their latest venture, a travel series called ‘Peeta Planet‘ -  is an evolution from their restaurant brand ‘Wild Peeta'.

The Press Launch of the Peeta Planet TV Show featured a large wall covered with a world map from Google. Pinned on it were Polaroid photos of the various locations the show has visited. Guests were invited to download the free augmented reality app from Ogle It! and view behind-the-scenes footage of the Peeta Planet presenters in action. This augmented reality wall is yet another signature of how Payman and Mohammed Al Awadhi have garnered interest.

Mohammed Al Awadhi: “We believe that viewers are ready to consume content in a multi-dimensional way; through TV, social networks and in secondary handheld devices.”

What differentiates their TV show and restaurant in their respective industries is the conceptual use of social media. From the very start, the brothers have aimed to ingrain their brands in the minds of potential consumers by engaging them via social media in decisions about the business, from what to eat to places to visit. Emotional attachments were quickly established which led to loyalty plus popularity by word-of-mouth.  This two-man team has tapped into the experiential, interactive space which leads to authentic branding; and consumers are keen to spread the word because of their personal interest in it.

That is the pay-off with new media. This is the way forward to reach the tech savvy audiences of tomorrow. Traditional messages are aging and need a twist for sharable relevance.  YouTube, Facebook, Google Plus, Pinterest, Instagram, Twitter and Vine are among the top communal media that consumers are voluntarily participating in. Any other marketing and advertising activity should be conceived with ‘content' in mind.

With these proliferate campaigns on the rise, Augmented Reality technology provides a unique way to combine physical experiences to the digital space and facilitate easy access to all those campaign efforts. Ogle It! Augmented Reality uses image-based recognition software, which is smartphone compatible, to tie ‘virtual content' like video, 3D models, motion graphics and dynamic web content to tangible materials, ranging from newspapers and menus, to wall art and branded merchandise.

With Smartphone sales set to crash through the USD 1 Billion barrier in 2013, the Augmented Reality industry is already showing significant growth as more brands incorporate experiences and content into their mix for maximum buzz.

--Ends--
About Ogle It! Middle East:Ogle It! Middle East was founded by A. D. RISE, a UAE-based Group of companies, headquartered in Dubai, UAE.  A. D. RISE focuses on identifying new and innovative technologies that will enhance consumer experiences in the Middle East.  Ogle It! operates using the Aurasma platform, and is the Augmented Reality provider across MENA.


Posted by : Dubai PR Network Editorial Team
Viewed 9626 times
PR Category : Entertainment
Posted on : Tuesday, April 16, 2013  8:40:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Neuberger Berman appoints Fahmi Abdulhamid as Vice President...
Next Story : Facebook makes Ads Manager Easier to Track Campaign Performa...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [9833-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [9254-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [9242-Views]
Go Neutral with Palladio Beauty [9211-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [8985-Views]
Valentine's Gifts to Fall in Love With [8619-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [8326-Views]
The Tag Heuer Autavia [6978-Views]
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor [6899-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [6850-Views]
Regulator at pole position [6802-Views]
Parmigiani Fleurier creates horological history with world's first wristwatch with Islamic... [6594-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [6423-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [6228-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [6173-Views]
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Promotion [5838-Views]
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India [5746-Views]
The Winter Youth Olympic Games Lausanne 2020 [5710-Views]
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020 [5569-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [5435-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [5130-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [5008-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4752-Views]
Karl Lagerfeld - S/S 2020 Urban Cycle [4624-Views]
Show your Support for Australia alongside THT – That Hair Tho [4508-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories