· Pehla Presented Do Fool Char Mali set to tickle the funny bone
16th April 2013, Dubai, UAE: Pehla Media & Entertainment (PME), the largest pay TV platform management company in the Middle East and North Africa, has lined up the entire star cast of Iss Pyar Ko Kya Naam Do for a weekend full of entertaining surprises. The lead stars, Barun Sobti who played the role of Arnav Singh Raizada & Sanaya Irani as Khushi Kumari Gupta, rocked the audience winning the most awards for TV Awards in 2012 as Star TV soap opera drove TRP ratings sky high. In addition to Barun, Deepali, Alan Kapoor, Mrunal Shekhar, Akshay Dogra, Deepali Pyumori Mehta and Utkarsha Naik are all set to be a part of the Pehla Weekend Entertainment Bonanaza.
In an unprecedented and novel initiative, Pehla Media & Entertainent(PME) has lined up a surprise star home visit for the Pehla audiences in the UAE. The highly popular Barun Sobti, who ranks amongst the top tele-stars, and is on the verge of a Bollywood debut will pay a surprise visit to the selected home and share a cup of tea with the family while another lucky viewer gets away with a dream date with one of the star cast.
Commenting on the concept Alywn Rodrigues, Vice President Marketing & Business Development, Pehla Media & Entertainment FZ LLC, said: “South Asians are crazy about stars and will go through all possible inconvenience to get a glimpse of their idols. As the premier South Asian entertainment platform, reputed for delivering eclectic infotainment and entertainment content, we thought of completely twisting the idea as we have access to these stars. We thought of making our viewer the star and taking the matinee-stars right into their homes instead of lining them up and giving them the opportunity to bask in the glory. Imagine having a star that you have idolized, over for a cup of tea. Barun Sobti enjoys absolute adulation. I am sure we are in for some totally surprising reactions. To be fair to all the viewers, we had a choose the lucky person on the basis of a draw. ”
“In addition the entertainment platform has lined up a dream date with a star and is giving away tickets to an absolute rib tickler of a play, Do Fool Char Maali presented by Pehla to 30 lucky subscribers, ten of whom get the opportunity to meet the stars backstage,” added Mr. Rodrigues.
The play will be held at Shaikh Rashid Auditorium, The Indian High School Dubai, from 7.30pm (doors open 7pm). Tickets are priced at Dh50, Dh100, Dh200 and Dh300. Call Rangmanch on 055-4945439.
To enter the draw for