Tihama Toroq Development Plans Back by over SR 150 Million
Riyadh, 14 April 2013-In a high-profile ceremony held at Ritz Carlton Hotel, Riyadh, and attended by a number of senior officials, undersecretaries of the mayoralty and businessmen, Tihama Toroq launched its new generation “120 Project” across Riyadh city.
Speaking about the event, Sheikh Dawood Bin Fahd Al-Dawood, Managing Director of Tihama Holding said: “the project is considered the first of its kind in the Kingdom. It represents a qualitative change in the outdoor media industry in the Kingdom, as it is the most modern installation of their type in the world. Noting that the project will be implemented in phases.
For the up-coming 4 years, Al-Dawood stated that Tihama Toroq development plans are backed by over SR150 million. He added saying: “the investment would be in technology, in which the latest booking and monitoring systems will be implemented, investment in locations and in human resources.
The poles are super slim, backlit from both sides, and have a unique single-piece construction. These characteristics make them the most elegant and distinctive poles. Describing it by “the rare combination” beauty and effectiveness, all in one installation. They are born in France and adapted to our own and particular climate here in the kingdom.
He also announced that Tihama Toroq has been awarded the license to build 2,400 locations exclusively in the industrial cities of the Kingdom.
Finally, Shiekh Al Dawood added saying: “We, today, are not only celebrating the launch of our new generation, but the beginning of an exciting new phase in Tihama long history.