UAE Thursday 11th April, 2013: BCBGMAXARIA one of the top names in the fashion industry has opened its doors in The Dubai Mall with an evening of haute fashion held at the chic new store located on the ground floor of the world's largest shopping mall.
In an evening embodying style, members of the media and VIP consumers were invited to preview the latest SS13 collections from the BCBGMAXAZRIA brand, synonymous across the globe for their chic sensibility, quality and seamless fit with the dynamic lifestyle of the modern woman.
The new BCBGMAXAZRIA stores covers an area of 3,500sqft and will debut the fashion-forward BCBGMAXAZRIA Runway collection, an exclusive range of more elaborate designs featuring only the finest fabrications, as well as showcasing the overwhelmingly successful ready-to-wear BCBGMAXAZRIA line.
Founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria, in 1991 Azria's wife and muse, Lubov joined BCBGMAXAZRIA as Creative Director. With critically acclaimed collections and a loyal following of Hollywood's celebrities, BCBGMAXAZRIA, meaning 'good style, good attitude' today embodies a true combination of European sophistication and American Spirit.
BCBGMAXAZRIA is now open on the ground floor of The Dubai Mall.