Dubai PR Network, Online Press Release from Dubai and Middle East
 
Telecom & Networking(Technology)
Filter PR by
  
Etisalat UAE Appoints APCO Worldwide as Strategic Communication Partner
 

Dubai-UAE: 13 April, 2013 – Etisalat UAE, a leading telecommunications company in the Middle East and Africa, today announced the appointment of APCO Worldwide, a global communication, stakeholder engagement and business strategy firm, as the agency responsible for handling its public relations in the UAE.

Following a competitive pitch, APCO has been chosen to help Etisalat UAE align and disseminate its key messages to multiple audiences across the region. Working closely with the corporate communications team of Etisalat UAE, APCO will dedicate strategic thinking, creative planning and measurable implementation to aid the nation's key telecom player to achieve sustained business growth.

As a telecom major committed to growing its network, wholesale and retail operations, Etisalat is currently the highest overall rated telecommunications company in the GCC and the fourth best telecommunications company in the world. Recently, Etisalat was also ranked number one globally in highest fiber to home connections by the FTTH (Fiber to Home) Council.

Ali Al Ahmed, Chief Corporate Communication Officer, Etisalat, said: “As we gear up to enter a new phase in the company's 36-year history, we are looking forward to upholding our status as pioneers in telecom services. Our communication requirements have matured exponentially, which led to the pursuit of a strategic partner that can provide adequate support to maintain our growth trajectory. We are delighted to have chosen APCO Worldwide based on our shared vision, as well as the agency's strength in challenging convention and forging relationships with key stakeholders within the media.”

Mamoon Sbeih, Managing Director – Arab Region, APCO Worldwide, said: “Etisalat, from its inception and significant growth to its advanced offerings and future plans, is an amazing success story. Leveraging our strength as an integrated agency, our unified effort at APCO will be to create value by pushing the boundaries of communication to convey Etisalat's outstanding success to all stakeholders and build stronger brand awareness for the company.”

APCO Worldwide has demonstrated systemic growth since its inception in 2006. Having established a strong public relations practice across various categories, APCO continues to boast a portfolio of prestigious clients from the corporate, financial, real estate, healthcare, hospitality, tourism, retail, IT, media and industrial sectors. APCO Worldwide is frequently recognized by peers for its collaboration with clients and outstanding strategists. Among the industry best distinctions, APCO was named European Consultancy of the Year 2009 - European Public Affairs Awards; Southeast Asia Consultancy of the Year 2011 - The Holmes Report; Large PR Firm of the Year 2011 - PR News; Public Affairs Agency of the Year 2011 - The Holmes Report, and Public Affairs Agency of the Decade - The Holmes Report.

The UAE operation of APCO Worldwide has a team of more than 60 professionals from diverse backgrounds across 20 nationalities. The company enjoys direct access to a strong regional network of over 2,000 media across the Arab world

Etisalat has pioneered mobile services in the UAE including the first 3G, 3.5G and 3.75G services in the region. It is also leading mobile commerce through Near Field Communications and Mobile Remittance. Etisalat is credited with building the UAE's first and the region's widest 4G LTE network in 2011, bringing the nation on par with the world's top countries that provide 4G services to their customers. Towards the end of 2012, Etisalat released voice-enabled LTE smartphones in the UAE. Etisalat is now providing world's fastest speed of 300Mbps over its 4G LTE network.


Posted by : Dubai PR Network Editorial Team
Viewed 8400 times
PR Category : Technology
Posted on : Saturday, April 13, 2013  3:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Telecom leaders meet in Dubai to assess M&A opportunities ac...
Next Story : Etisalat Signs Up Omar Abdulrahman as New Brand Ambassador
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Your Holiday Gift Guide for Her [13481-Views]
New year, New You with Lunette [11932-Views]
Uncovering the Beauty of Mechanics' [11828-Views]
Weather-proof your hair with HASK [11816-Views]
Free gold coins at Malabar Gold & Diamonds Festival. [10785-Views]
The Real Secret to 10 Years Younger: Argan Face Oil [10590-Views]
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the prestigious... [10218-Views]
OMEGA Celebrates The New James Bond Watch in New York [9864-Views]
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Unity Crown, ... [9284-Views]
Retrograde Fusion' [9083-Views]
Love Your Skin Better with Sukin® Skincare [5874-Views]
Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Planet [5209-Views]
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations [5094-Views]
Pure Gold Jewellers opens new store in Nakheel Mall [4947-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [4660-Views]
Shine On with Flormar's Festive Coffrets [4294-Views]
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura School in U... [4191-Views]
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon [4111-Views]
Hyundai's all-new 2020 Sonata now available in the UAE [4069-Views]
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic win on home... [3989-Views]
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge [3971-Views]
Liu Jo Eyewear Introduces a Trend-forward, New Sunglass Style With an Ultralight Metal St... [3922-Views]
Botb - Short Film Fest is Back on Popular Demand [3910-Views]
Truesteam™ Technology by Lg is Setting A New Standard for Hygiene [3910-Views]
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor [3886-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories