Dubai, UAE, April 03, 2013 –Facebook announced today the updates of the Ads Manager tool. The Ads Manager tool will make it easier for advertisers to see how they're performing against specific goals and to assess their return on investment.
The main goal of Facebook's Ads Manager is to give advertisers insight into how their ad campaigns are helping them to achieve their marketing goals. Every month, hundreds of thousands of marketers use Ads Manager to monitor campaign performance and optimize their ad budgets, delivery, bids, targeting, and creative.
With the new capabilities marketers will be able to enhance their campaigns based on clear and concise results. These updates address feedback from advertisers who use Ads Manager to monitor their Facebook campaigns.
Marketers on Facebook have various goals ranging from installing apps to increase people's interactions with their posts. So Facebook is helping marketers better identify what user actions drive their specific advertising goals. When advertisers create their ads in the ad create tool, they can choose from any of the following advertising goals. Now Ads Manager will display the actions they care about most more prominently in their campaign summary page.
To know more about the Ads Manager, please visit: