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Smart Life Foundation urges corporate giants to come forward in changing lives of blue-collared workers in the UAE

April 4, 2013 - UAE: 'Play is the highest form of research,” said Albert Einstein. Today we know and value the depth of his words. Taking from that wisdom and aiming to build bridges through play, corporates from across the country are invited to come forward and participate in the Smart Cup initiative by SmartLife Foundation, a non-profit, non-government organisation that was launched in 2010 in the presence  of Sanjay Verma, the Consul General of India in Dubai. SmartLife registered under Community Development Authority (CDA), Government of Dubai, enables the UAE's labourers to grow professionally, and in their personal lives too by constant dedicated mentoring.

To make a difference in the life of the blue-collared workers who are out there tolling every day to build this city so that rest of us can have a good life, SmartLife in collaboration with a few key members planted the seeds of this noble venture. One such initiative is the ‘Smart Cup', an annual cricket tournament helping in breaking the segregation between white-collared and blue-collared workers. More than 18 teams have already registered for the Smart Cup 2013 tournament to be held on 19 April 2013 at Chevrolet Insportz in Dubai.

'The aim of the event is to break the ice between the various classes of our society and to provide a common platform for collaboration and communication.” “We started the ‘Smart Cup' initiative to break the segregation between the professionals and labourers. Cricket was chosen as a game where members of the team meet each other for the first time on the pitch and together work towards a single goal – to win. In a game there is no status or hesitation, there is just one spirit to give it your best and have fun with everyone”, said Arun Krishnan, President of SmartLife.

“The event has grown from 9 teams in 2010 to 24 teams in 2012, this is the fourth year of the event and already more than 18 teams have registered. With the support of more corporates coming forward to register, we are positive to cross the last years number soon and we are excited and looking forward to another successful event this year” added Krishnan.

Smart Cup is one of the initiatives under SmartLife which includes Adopt Labourer project, an idea that ties in perfectly with the values and ethos of a knowledge and talent-based white collared community. Whether that's by setting them up with free English language lessons every week (Savera-Smart30), with etiquette or computer training classes or by providing mentoring and trips outside the labour camps, it's a small and satisfying way of helping blue-collared workers (many of whom are educated to a Bachelor's degree level) take a step out of poverty and a life of hardship, fulfil their true potential and move on to something better.

“Using sports as a driver- Smart cup 2010, 2011 & 2012 resulted in 12 labourers getting promoted in their offices via rigorous Computer/English education that SmartLife could offer. It was indeed a year of achievements, which upheld our belief in the community cause and proof that teamwork can yield miraculous results”. “We at SmartLife are thrilled and honoured that our projects are not just making their lives just a little better, more comfortable, more empowered, but is also richly rewarding for us as a community, knowing that we can make a difference in someone's life.” Krishnan concluded.

SmartLife's recent successes include - Iftar Meals for 4000 labourer friends over 30 days of Ramadan, collection and donation of essentials at labour camps, distributing food materials for the needy camps etc.  Debt management classes were also organised at labour camps and these causes with determination was supported by many companies who stepped up and offered their help, either through financial assistance or by offering their products and services.

Today, SmartLife is supported by many volunteers (dignitaries that include business school alumni, heads of many Financial/ Advertising/ FMCG/ GIS organizations etc.). For sponsorship details and team registration you can contact Yasmin on  or 055 4763786 / 055 4162001 (+971 50 3585648). Queries can also be sent to
-  Ends -


Posted by : Dubai PR Network Editorial Team
Viewed 11279 times
PR Category : Government, Legal & Humanity
Posted on : Thursday, April 4, 2013  9:05:00 AM UAE local time (GMT+4)
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