Dubai PR Network, Online Press Release from Dubai and Middle East
FMCG(Food Industry)
Filter PR by

- Campaign aims to reach up to 20,000 households
- Campaign to assist in saving over 860 million gallons in the UAE ≈ 1,310 Olympic-sized swimming pools

Dubai, United Arab Emirates March 21st, 2013 Unilever, one of the world's leading FMCG companies and owner of global brands such as Lifebuoy, and Lulu Group, have launched today a joint water conservation campaign on the occasion of World Water Day.

Through this partnership, which is run under Unilever's Water Savers initiative, both companies aim to change consumer behaviour through a full fledged campaign. The campaign which will empower consumers by providing them with a set of educational and practical tools aims to reach 20,000 households and achieve water savings of 864,612,000 gallons. This is translated into water savings of the size of 1,310 Olympic-sized swimming pools.

Arijit Ghose, Managing Director at Unilever Gulf, said: At Unilever, we have made the commitment to halve our environmental impact by 2020. However, if you look at the value chain of any of our products, only 5% of the environmental footprint is under our direct impact and 68% of it comes from the consumer. So we took on board the responsibility of partnering up with different companies, government entities and NGOs to help in reducing the environmental impact across the entire value chain of our products.

We live in one of the world's most water scarce regions. Yet, we have one of the world's highest consumption rates. For example in the UAE, the consumption of water is over 550 litres per person per day versus160+ litres per person per day globally. We are glad to have Lulu as a partner for this cause, as they share with us the same ambition of protecting our environment and creating a better life for all, added Ghose.

'Sustainability and environment protection have always been a top priority in our CSR policy and we are extremely delighted in partnering with Unilever for this great initiative. I am sure that the shoppers at LULU as well as the residents of UAE in general will support this very important project. No where is the need to conserve water more pertinent than in UAE and awareness needs to be raised especially among the youth.' Salim MA, Director - Lulu Group International.

To entice the consumers, the campaign offers to pay their utility bills of up to three months should they reduce their consumption of water. For more information about the Water Savers initiative, please visit:

Posted by : Dubai PR Network Editorial Team
Viewed 13627 times
PR Category : Food Industry
Posted on : Friday, March 22, 2013  2:33:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : LTC celebrates first year of successful operations with doub...
Next Story : ...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [7960-Views]
Introducing Lunette: A Tool to Empower Women [5838-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [5508-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [5057-Views]
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma [4490-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [4441-Views]
Tazio Nuvolari Vanderbilt Cup [4435-Views]
Aesop's Parsley Seed Skin Priming Regimen [4410-Views]
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Visitors in ... [4362-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [4172-Views]
GEMS Education students shine with excellent A-Level examination results [4136-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [4075-Views]
Scafograf Black Sheep - unconventionally exceptional [3995-Views]
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection [3983-Views]
Corum Admiral Legend 42-Icon ahead [3941-Views]
Exceptional Playtime with Soundcore Vortex [3855-Views]
GUESS - The Perfect Tote [3819-Views]
Sandro: The Power Suit [3812-Views]
The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Valhalla Tak... [3721-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [3666-Views]
Hormann announces speed rolling shutter DD S6 [3623-Views]
Second Week of Health & Tourism 2019 Campaign Witnesses Remarkable Participation in its ... [3605-Views]
Ralph Lauren Debuts Wear Your Story Denim Campaign [3605-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [3599-Views]
Get 50 per cent off back-to-school essentials at Dragon Mart [3575-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories