Energy and passion galore – that is what is most striking when meeting Sylvie Johnson, who designs and produces haute couture textiles for furnishings and decoration from her base in the very heart of Paris. Sylvie's designs represent the successful consolidation of her love of architecture, poetry and traditional crafts.
For Sylvie Johnson, a piece of fabric is much more than simply putting together warp and weft. A fabric must “dress up” a particular space, making it come alive and creating an intense feeling. Sylvie Johnson does not shy from dipping into old swatches to accurately translate the impressions she brings back from her many voyages. She revels in exceptional materials coming from all over the world such as silk, horsehair, leather, cashmere and gold or silver thread, which are then worked by one of the last remaining craftsmen in Lyon, a repository of the expertise of yore. Sylvie Johnson's relations with a number of artisans who use exclusive techniques is, in fact, essential for creating the designs that she readily admits have an elitist side to them.
Her clients are manufacturers, artists, royalty, aesthetes, people who are in love with a very special sensitivity that characterises Sylvie Johnson's creations. She works mainly on private projects: villas, luxury apartments, yachts and private jets. But she has also had occasion to exercise her talents for decorating hotels, airport lounges and boutiques together with scenographic projects. She designs her creations with the soul that is her hallmark and with an ear that is attentive to the requirements of her backers. The designer has also fitted out a workshop that is capable of carrying out the most unlikely requests in order to achieve this made-to-measure approach.
The essence of Sylvie Johnson's approach has naturally led her to deepen her knowledge of Middle East markets. “The Middle East and specifically The United Arab Emirates is a very interesting and innovating place for architecture and decoration. People are interested on tailor made and unique things I think that our work can be a plus on high level projects I'm always available for my clients and I can come and visit them to help them to create a unique and haute couture space” she said.
Her first trips in the UAE helped her to immerse herself in the specific characteristics of a clientele whose ideas are often very fixed, and who want to be entirely bound up with the realisation of her projects. This is a requirement that is very motivating for our designer, who is poised to bring some promising contacts to fruition on a trip that will take her to the Emirates in the very near future – an exciting venture for this engaging personality who is eager to excel in new challenges!