The iconic pink rollers collected its first award at The Beauty Awards 2012 - UK
Dubai, UAE, 5 December 2012: Sleep-in-Rollers, the latest innovative way to getting gorgeous looking hair in the UAE, picked up its first beauty award at the Beauty Magazine's black tie Beauty Awards 2012 event, held at the Victoria and Albert Museum, London, on 15 November, 2012.
Short listed for the Best New Hair Care Product, Sleep-In Rollers fought off tough competition from international and household names such as Vosene, Dove, Toni & Guy and John Frieda!
Strictly Come Dancing star Denise van Outen hosted the glamorous event, which saw the best beauty advisors in the country gain recognition for their hard work, while 34 awards were given to the top classic and new beauty products as voted for by Beauty Magazine readers.
“This is a huge achievement for the much loved brand that launched less than a year ago. We brought the brand to the UAE two months ago and already see a hot trend growing as it is stocked across the UAE in prestigious stores such as Bloomingdales in Dubai” said Catherine Collins, Director of Emerging Beauty Brands, local distributor of Sleep-in-Rollers.
The iconic pink rollers that have been worn by the likes of Rochelle Wiseman, Katie Piper and Tamara Ecclestone, to name just a few, are designed to flatten under pressure enabling you to wear them over night and wake with big, bouncy hair all in a matter of minutes. The versatile rollers can also be worn during the day while lounging at the pool or while slipping out for a luscious mani and pedi.
Catherine added, “We are happy that the rollers are receiving international recognition and are pleased to offer the same high quality products to the local market. The rollers are very affordable, reusable and most importantly, less painful than ordinary plastic rollers and less harmful than hours of blow-drying.”
To find out more about Sleep-in-Rollers in the UAE, please visit www.emergingbeautybrands.com or contact Catherine Collins on email@example.com