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Breathing Light: an artistic collaboration between Rolf Sachs and De Beers Diamond Jewellers
 
Breathing Light: an artistic collaboration between Rolf Sachs and De Beers Diamond Jewellers

Conceptual artist designer Rolf Sachs has been invited by De Beers, The Jeweller of Light, to create an installation for the Christmas windows.
Breathing Light will launch in all the De Beers stores worldwide starting with the London flagship on Old Bond Street in mid-November. It is De Beers' first artistic collaboration with artist designer Rolf Sachs.
Just as diamonds are steeped in history and tradition, possessing an innate beauty, Sachs finds inspiration in the candle, giving to it an eternal life of its own.
Timeless in appeal and drawing people together, this delicate light radiates with human warmth.
The installation will create the allusion of windows apparently covered in a thick layer of frost, offering a few hand-swiped clearings to view inside, while the warm glow of flickering light, gently and rhythmically sways as if breathing. The candles are represented on film, shown on a collection of iPads, and leading the viewer to believe that the flames are quivering under the breath of someone nearby.
From the cold outside, focus is brought to the warmth of the interior, the red felt of the walls and the nostalgic vision of the candle.
Visitors find themselves embraced by the poetic and intimate world of the diamonds.
Rolf Sachs explains, Just like diamonds, the contrasting attraction of frost and flame is timeless and intriguing. I am delighted to have collaborated with De Beers on such an inspiring project.
We invited renowned artist Rolf Sachs to express our passion for light in a new form and design.
As The Jeweller of Light, we are thrilled that together we have brought light to our windows in this holiday installation with festive cheer and joy, says Franois Delage, CEO of De Beers Diamond Jewellers
Rolf Sachs' Breathing Light Christmas installation can be seen alongside De Beers' jewellery at all the De Beers stores worldwide throughout the holiday season.

Posted by : Dubai PR Network Editorial Team
Viewed 9900 times
PR Category : Fashion
Posted on : Wednesday, October 17, 2012  6:13:00 PM UAE local time (GMT+4)
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