Dubai, UAE, 15 December 2022: Samsung Gulf Electronics in partnership with EROS Group, UAE's trusted retailer and distributor for consumer electronics for over 50 years, has opened its renovated Samsung branded store in Deira City Centre in Dubai. The new store design follows the new Samsung global store brands and comes with enhanced support, new displays and leverages latest technologies and innovations to enhanced user experience.

Managed jointly with Samsung Gulf Electronics, the revamped outlet encompasses a brand-new design that starts with spacious shopfront spread over 208 square meters and offers visitors a premium customer service area and new Samsung experience areas. 
Doohee Lee, President, Samsung Gulf Electronics said: “Our partnership with EROS is longstanding and marked by success precisely because we allow for ideas to continuously spark innovation. The new space will allow people to witness our entire portfolio of offerings which really gives us a chance to be closer to our user base, understand their needs while giving them a chance to interact seamlessly with our products We expect store facing experiences to inspire our customers as we continue bringing Samsung’s SmartThings Home to the region.”

Mohammad Badri, Director, EROS Group added: 'We would like to congratulate the Samsung's team on re-opening their popular experiential store in the heart of Dubai. EROS is thrilled to be part of their successful retail journey and in showcasing the brands' latest line-up of innovative technology products and accessories. This store is also designed to offer customers the most unique and immersive shopping experience, to let them understand how to get the most out of Samsung's selection of innovative devices including Smartphones, Wearables, Audio, Panels, Accessories. We look forward to welcoming our customers, just in time for the festive season at Deira City Centre.”

The new store features a Smart Things section that will demonstrate the capability of Samsung products such as Mobiles Phones, Tablets, Wearable, mobile accessories and TV’s, to work with each other to deliver a “Connected Home”. Other segments include a Samsung Smart Projector section that allows customers to experience the big screen in-store with the Samsung 130' 4K Smart Laser Projector and a dedicated Customer Service section for repairs and diagnostics.