Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Maserati Celebrates The Opening Of Its New Store In Milan
 
Maserati Celebrates The Opening Of Its New Store In Milan

In the heart of Italy’s fashion capital, Maserati hosted an exclusive soirée celebrating its new ‘sartoria |officina’ retail experience

Milan, September 30, 2022 – Last night, Maserati feted the opening of its world’s first new retail store along with personalities from the world of fashion, showbiz, sports and music in the heart of Milan’s elegant Magenta district. Intended to express the Italian House’s power and prowess in luxury craftsmanship, the innovative retail space combines the refinement of a sartoria – a tailor’s atelier – with the rawness of an officina – a workshop, allowing clients to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury sports car. 

Italian – French – Egyptian model and social entrepreneur Elisa Sednaoui, Spanish top model, actor and philanthropist Jon Kortajarena, Italian actor Alessandro Borghi, world-class skipper Giovanni Soldini, Italian pianist and composer Dardust were among those who raised a glass and celebrated the opening Maserati’s new flagship store. Guests enjoyed an intimate preview of the new space sipping Italian sparkling wines and savoring exquisite delicacies by Michelin-starred chef Massimiliano Alajmo, while enjoying the tracks spun by Italian DJ Scilla Ruffo di Calabria.

The pioneering new architectural concept, co-created together with the New York-based experience design firm Eight Inc., marks a departure from the traditional aesthetics of the “bright and sterile” car showroom. The inviting new environment, imbued with Italian beauty, presents the cars dramatically spot-lit like dynamic sculptures in a darkened art gallery.

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind. Our new store concept embodies our values of passion, innovation and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati”, says Davide Grasso, CEO of Maserati.

Outside the store, guests’ attention was captured by a show-stopping window installation with Maserati’s latest spyder MC20 Cielo set in front of a theatrical backdrop of an LED wall. Inside, guests were greeted in a contemporary living space of earthy colors, evoking old towns in the Italian countryside, and were encouraged to discover the retail store on their own terms.

The ultimate Maserati experience available at the new flagship store is known as ‘Fuoriserie’, the Trident’s customisation programme, which allows clients to express their personality and creativity to design one-of-a-kind vehicles. They can start from a blank slate and include a wide range of personalisation features, from bold exterior colours and patterns to the subtle details in the multi-coloured stitching of the interior leather upholstery. 

Following the world debut in Milan, Maserati will be opening new stores in Hong Kong, Shanghai, Melbourne, Madrid and Berlin by the end of 2022, with many more locations across the world to come in 2023, including Los Angeles, Toronto, London and Tokyo.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 4010 times
PR Category : Automobile
Posted on : Tuesday, October 4, 2022  1:05:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : New Lincoln Navigator Brings Unique, Intuitive Driving Exper...
Next Story : World's First All-Terrain Hypercar Set For UAE Debut
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Repossi & Cheval Blanc Join Forces to Reimage the Iconic Berbère Ring to Celebrate t... [11906-Views]
Your Autumn/Winter Guide from Essence is Here [10492-Views]
Fall in Love with Catrice [9541-Views]
Eyewear Gift Guide for the Festive Season [6088-Views]
Pandora Launch a New Limited-Edition Charm in Support of UNICEF Giving Young Voices the Ch... [5318-Views]
Samsung Wins 46 CES 2023 Innovation Awards from the Consumer Technology Association [5133-Views]
The Ferrari 125 S, Ferrari's First Car in History Enters the Region for the First Time Eve... [4863-Views]
Ogilvy Celebrates a giant performance at this year's LIA's – Including awards for Global ... [4567-Views]
5 Ways to Style Your Home This Festive Season with West Elm [4547-Views]
TITAN Solar Paves the Way for a Brighter, Sustainable Future [4477-Views]
Panasonic Reaffirms Commitment To Kuwaiti Market as It Extends Partnership With Easa Huss... [3899-Views]
H.E. Sarah Al Amiri Inaugurates Hotpack's AED 250m Plant in NIP [3874-Views]
Opening Day of 22nd Edition of Cityscape Sees Numerous New Developments Showcased inside D... [3231-Views]
New Real Estate Entity to Redefine Buyer Experience with On Time Delivery Assurance [3013-Views]
Dubai Airports makes Parking Payment a Breeze with ‘Scan, Pay and Go' [2854-Views]
Dubai Islamic Bank Successfully Prices USD 750 Million Inaugural Sustainable Sukuk [2763-Views]
The Environment Agency - Abu Dhabi Hosts Youth Debate Around Climate Change [2685-Views]
Shamsuddin PM Demise Note [2653-Views]
Dubai Cares' Enduring Commitment to Promoting Early Childhood Development Receives Global ... [2644-Views]
Paperworld Middle East Highlights Metaverse and Eco-Friendly Innovation Through Dedicated... [2636-Views]
The Face Shop Introduces Vegan Skincare in the UAE [2604-Views]
Arabian Automobiles brings back trade-in offer, this time for the Nissan Patrol [2587-Views]
5th Combined Gulf Cancer Conference to See Stellar Lineup of Policymakers, Scientists, Can... [2567-Views]
MG International Fragrance Company Reinforces Presence in the Growing Middle East Region [2542-Views]
Sita Strengthens its Partnership with Geneva Airport, helping Transform the Passenger Expe... [2538-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories