Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
beIN SPORTS and Twitter Partner ahead of FIFA World Cup Qatar 2022 TM
 

Twitter secures official content from every match to share with MENA-based fans throughout the tournament 
UAE, 15 August 2022: beIN MEDIA GROUP and its flagship channel beIN SPORTS, the official broadcaster of the FIFA World Cup Qatar 2022TM across the Middle East and North Africa (MENA), has partnered with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on 20 November 2022.


beIN SPORTS will be sharing content for regional audiences across Twitter, highlighting the biggest moments throughout the tournament and providing brands and marketers with association opportunities via Twitter Amplify sponsorship. Each match will be highlighted through content clips, one match recap and an in-studio analysis, aired through the beIN SPORTS official handle, @beINSPORTS for a total of 320 videos.
“Football is one of the biggest conversations in this region. We’ve witnessed a 74% spike in average monthly football conversations in comparison to the previous 12 months. From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year,” said Kinda Ibrahim, Director – Global Partnerships, MEA and Turkey, Twitter.


“When Twitter talks sports, the world listens. From firing up fan excitement to meeting fans on their home turf, Twitter is the best place to connect to the moments that get the world talking — right where it’s happening. By working with the region’s biggest sports broadcaster, we are excited to provide near real time match highlights to die hard fans who drive the intensity and build community around one of the most watched global sporting events,” continued Kinda Ibrahim.
Commentating on the partnership with Twitter, Faisal Mahmoud Al-Raisi, Director of Digital, beIN MENA, said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022TM in the 24-country MENA region, our talented teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology, so that every fan’s experience is incredible. We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.” 


Twitter partnered with GWI to conduct on-the-ground research to understand the overall sentiment in relation to the FIFA World Cup Qatar 2022TM, talking to over 12,000 people across 12 markets including MENA. Over 261 million people on Twitter follow at least one major football content contributor or speaker and more than 72% of people on Twitter find sports highlights clips appealing reflecting the value of engaging football content on the platform. 
With 78% of FIFA World CupTM fans on Twitter saying the platform has content that is unavailable elsewhere, the tie up with beIN SPORTS will ensure that Twitter remains the place where football lives.

 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 3354 times
PR Category : Entertainment
Posted on : Monday, August 15, 2022  3:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Twitter Introduces Greater Control and Personalisation of th...
Next Story : Twitter Celebrates a Decade of Transparency with New Report
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Take A Deep Dive Into Bernhard H. Mayer's Latest Watch, the Wave Breaker [10685-Views]
Arab Achievements In The New Guinness World Records 2023 Book Revealed [7384-Views]
Gold Price Hits a Two Year Low: Best Time to Invest in Gold [6023-Views]
Codebreakers Wanted! Unlock The Bremont Vault [5719-Views]
Time On Mars [5691-Views]
Pandora Reveals First Ever Art Collaboration With Keith Haring X Pandora [5564-Views]
Kalyan Silks' 6th Showroom in UAE Inaugurated in Sharjah by Prithviraj Sukumaran [4895-Views]
Mexico and Costa Rica Explore Cooperation in Culture and Knowledge Sectors With Sharjah [4600-Views]
Charles Simon Disrupts Watch Industry With Innovative Accessories. [4506-Views]
Fyne Jewellery Re-launches The Stargazing Collection [4432-Views]
Samsung Electronics Announces New Environmental Strategy [4202-Views]
Team Abu Dhabi Star Tops Qualifying With Dramatic Late Surge [4157-Views]
Start-Up of Unit 3 of Barakah Nuclear Energy Plant Accelerates Achievement of UAE Net Zero... [4116-Views]
Torrente Keeps Grip On Title Race As Zandbergen Claims Maiden Victory In Italy [4010-Views]
Tanishq Takes “Every Woman A Diamond” Global [3928-Views]
The Opulent Furniture Brand Brings a Lifestyle Worth Living To Dubai [3887-Views]
Weekend Max Mara – “FROM LILY WITH LOVE” [3698-Views]
Department Of Government Relations Brings The Prestigious Alliance Française To Sharjah [3694-Views]
GJC Felicitates Malabar Gold & Diamonds [3637-Views]
BOCA Partners with Goshopia to Create Sustainable Uniforms for its Guest Relations team [3428-Views]
Free Gourmet Coffee For The First 25 Diners At Le Gourmet On 1st Oct [3251-Views]
ADQ and OIA Identify AED 30 Billion Worth of Investment Opportunities in Oman [3136-Views]
Mohammed Bin Rashid Library The “towards An Active Role For Public Libraries In Community ... [3009-Views]
Department Of Statistics And Community Development Launches Sharjah Census 2022 Reminding ... [3005-Views]
Ons Jabeur And Emma Raducanu Confirmed For Mubadala World Tennis Championship [2895-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories