Dubai PR Network, Online Press Release from Dubai and Middle East
(Travel & Tourism)
Filter PR by
Re-imagining's CX to Deliver a Connected Digital Destination re-designed delivers a new benchmark for user experience and transformed customer experience

[07/20/2022], Dubai, UAE – Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, has unveiled its new digital experience which puts the customer at the center. The new website delivers a new benchmark in user experience (UX), allowing holidaymakers to search, browse and book personalized and specially curated holiday packages with record-breaking speed. Powered by the global leader in Digital Experience Management, Sitecore, and award-winning Experience led digital agency Horizontal Digital, delivers a digital experience out of this world.


Yas Island gave Horizontal, a Sitecore Platinum Implementation Partner, the challenge of designing a commerce-ready site that embodies the excitement of the physical destination to entice local and international holidaymakers to book island packages and return visits. The new experience of goes far beyond standard UX and digital principles. Instead, the UX and visual design is driven by deep data and insights that incorporate the psychology of holidaymakers and what they want to see and how. As a result, it delivers personalized, bespoke holiday packages, which can be booked and fulfilled in less than four easy steps.

Working closely with the Yas Island team and harnessing the power of Sitecore and TravelBox, Horizontal drastically reduced checkout times and created a click-to-checkout flow that rivals some of the world’s biggest booking engines.


Yas Island offers a diverse mix of award-winning leisure and entertainment experiences, including one-of-a-kind theme parks – Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi – world-class shopping and superb dining, a links golf course, exciting water and motor sports, and spectacular musical, entertainment, and family events, in addition to ten leading hotels and over 165 dining experiences. Holidaymakers are spoilt for choice at the destination, so Horizontal had to make it as easy as possible for visitors to navigate the site and book a trip, while offering the sophisticated personalization they expect.


Horizontal Digital implemented Sitecore Experience Platform™ (XP), a best-of-breed Digital Experience Platform (DXP) hosted on Microsoft Azure and successfully integrated it with Yas Island’s existing booking platform, TravelBox. Sitecore delivers personalized, cross-channel experiences by combining customer data, analytics, AI, and marketing automation.


All of this was achieved whilst also leveraging Yas Island’s wider platform investment in Sitecore to offer reusable components and infrastructure for speed of deployment and security.


The result is a slick e-commerce experience that takes the complex technical packaging of park tickets, hotels, events, and services and orchestrates the seamless curation of a holiday with the magical simplicity of world-class UX,” said George Smith, Regional Managing Director (MEIA) for Horizontal.


Posted by : Editorial Team
Viewed 1402 times
PR Category : Travel & Tourism
Posted on : Wednesday, July 20, 2022  10:59:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Experience a New Full-Board Summer Staycation at Lapita, Dub...
Next Story : Shurooq Unveils New Adventure Project Adjacent to Al Soueifa...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Take A Deep Dive Into Bernhard H. Mayer's Latest Watch, the Wave Breaker [10225-Views]
Age in Reverse with Dr. Belmeur's New Total Youth Biome Range [7089-Views]
Gold Price Hits a Two Year Low: Best Time to Invest in Gold [5609-Views]
Etihad Rail Signs Memorandums of Understanding at Innotrans 2022 with Leading Internationa... [5576-Views]
Arab Achievements In The New Guinness World Records 2023 Book Revealed [5359-Views]
Ladies Collection [5285-Views]
Codebreakers Wanted! Unlock The Bremont Vault [5232-Views]
The Largest Showroom of Malabar Gold & Diamonds in Abu Dhabi to Open in Mazyad Mall [4961-Views]
Kalyan Silks' 6th Showroom in UAE Inaugurated in Sharjah by Prithviraj Sukumaran [4678-Views]
Mexico and Costa Rica Explore Cooperation in Culture and Knowledge Sectors With Sharjah [4457-Views]
Team Abu Dhabi Star Tops Qualifying With Dramatic Late Surge [4063-Views]
Samsung Electronics Announces New Environmental Strategy [4014-Views]
Start-Up of Unit 3 of Barakah Nuclear Energy Plant Accelerates Achievement of UAE Net Zero... [3981-Views]
Fyne Jewellery Re-launches The Stargazing Collection [3940-Views]
Abu Dhabi Festival Presents the First ever ‘inshad' Concert of its Kind at the Great Pyram... [3920-Views]
Charles Simon Disrupts Watch Industry With Innovative Accessories. [3903-Views]
Torrente Keeps Grip On Title Race As Zandbergen Claims Maiden Victory In Italy [3842-Views]
Opening Soon: Union Coop Announces the Completion of Nad Al Hammar Mall [3768-Views]
Pandora Reveals First Ever Art Collaboration With Keith Haring X Pandora [3751-Views]
The Opulent Furniture Brand Brings a Lifestyle Worth Living To Dubai [3719-Views]
Time On Mars [3637-Views]
Weekend Max Mara – “FROM LILY WITH LOVE” [3579-Views]
Department Of Government Relations Brings The Prestigious Alliance Française To Sharjah [3546-Views]
ENEC Strengthens UAE-France Cooperation in Nuclear Energy Sector Through New E-Fusion 2022 [3514-Views]
vivo Launches New High-performance, Color Changing V25 and V25 Pro with Enhanced Photograp... [3456-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories