Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Book Sales rev up at Sharjah Children's Reading Festival 2022
 
Book Sales rev up at Sharjah Children's Reading Festival 2022

Publishers from around the globe collectively opine that the SCRF platform creates incredible business opportunities for them   


Sharjah, May 20, 2022:  On the heels of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, directing the allocation of AED 2.5 million for the purchase of books from the 139 publishers attending the Sharjah Children’s Reading Festival (SCRF) this year, an interview with some of them has revealed the incredible business opportunity the festival’s platform has created for them, directly linking publishers with thousands of readers of all age groups.  

Hani Kreidieh and his wife, who run Dar Kriediah with presence in both Lebanon and the UAE, have an attractive collection at SCRF. “We publish original Arabic books as well as translations from Turkish, Finnish, Estonian, English and French. We also distribute international books. We have been welcoming a steady stream of buyers. In the morning, schoolchildren are visiting, and, in the evening, parents are bringing their children.”

DC Books, one of the most frequented bookstalls at every edition of SCRF and Sharjah International Book Fair (SIBF) is expecting a big turnout on the final weekend. According to Sanjay Jesudas, Purchase Manager of DC Books, more people will patronise the booth over the weekend when the crowds are expected to increase. Unlike its competitors, DC Books has had the advantage of selling books in Malayalam, Indian, English as well as international publications. With Keralites forming the largest chunk of the UAE population – a good many of them book lovers – the store has always had roaring sales in fiction, non-fiction, philosophy and children’s books genres. 

Sunono Publishing Ltd UK is a fairly new entrant in the publishing scene but has been at Sharjah book fairs since its launch. Feda Shtia, Founder and CEO explained, “We are a publishing house based in Scotland, UK, and chose to name it Sunono after swallow, a migratory bird as it represents well our presence as an Arabic publisher in the UK. At SCRF 2022, our interactive books for 0-5 years are the bestsellers. We started only in November 2020, so the fact that we are surviving is a good sign, and a platform like SCRF goes a long way in ensuring this”.

The Palestinian, who was born in the UAE and lived here until 2018, vouched that SIBF had always been part of her life. “So, it means a lot to me to be exhibiting here at SCRF now,” she signed off to attend to a young family with a toddler.

Dar Asala Lebanon has always had a booth at SIBF and SCRF, trying to find new markets and new clients. “We publish children’s books, mainly picture books. They are original Arab publications, and we give all our buyers the SCRF special discount of 25%, which has boosted our sales,” noted Mazen Hamdan. 



Posted by : DubaiPRNetwork.com Editorial Team
Viewed 4412 times
PR Category : Events & Exhibitions
Posted on : Friday, May 20, 2022  2:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ‘Reading makes us Complete Humans'; Award-Winning Children's...
Next Story : Young Foodies Cook up a Delicious Storm at 13th Sharjah Chi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora Launch a New Limited-Edition Charm in Support of UNICEF Giving Young Voices the Ch... [10476-Views]
Ogilvy Celebrates a giant performance at this year's LIA's – Including awards for Global ... [8126-Views]
The Face Shop Introduces Vegan Skincare in the UAE [4264-Views]
MG International Fragrance Company Reinforces Presence in the Growing Middle East Region [4202-Views]
Opening Day of 22nd Edition of Cityscape Sees Numerous New Developments Showcased inside D... [3870-Views]
Dubai Islamic Bank Successfully Prices USD 750 Million Inaugural Sustainable Sukuk [3489-Views]
Jaeger-Lecoultre Participates in the 30th Edition of Jewellery Arabia Bahrain [3321-Views]
Dubai's Real Estate Market Continues to Ride High on Strong Investor Confidence [3272-Views]
Sita Strengthens its Partnership with Geneva Airport, helping Transform the Passenger Expe... [2903-Views]
Large Audience Attend Taha Hussein Days at Mohammed bin Rashid Library [2899-Views]
Dubai's 3 Day Super Sale Starts Friday with Deals of up to 90% off across the City [2870-Views]
5th Combined Gulf Cancer Conference to See Stellar Lineup of Policymakers, Scientists, Can... [2829-Views]
Burj Khalifa by Emaar to Host a Cutting-Edge Laser Light Extravaganza and Phenomenal Firew... [2821-Views]
Dubai Customs Launches Awareness Campaign on Digital Services for Passengers [2763-Views]
Dubai Future Foundation Announces Winners of the Smart Toys Competition 2.0 [2755-Views]
Samsung MENA Launches the First-ever Roblox ‘Space Cup' Football Tournament [2743-Views]
Michelin Star Chef and UK Consul General Welcomed for Jumeirah College Bake Off [2722-Views]
Former Man City Star Micah Richards on Why He is a Big F1 Fan and How the Sport can help D... [2628-Views]
DLD Enriches its Participation in Cityscape 2022 with Innovative and Sustainable Real Esta... [2608-Views]
Global Village Announces Spectacular Celebrations to mark the 51st UAE National Day [2567-Views]
Dubai Health Authority Receives a High-level Delegation from the National Healthcare Group... [2550-Views]
Five Things to Know About how they're Delivering more Benefits for Travellers [2472-Views]
Waterfront Market unveils Dubai Consumers Shopping Preferences [2452-Views]
This Week, ‘Down To Earth' Celebrating all things Green returns to Jameel Arts Centre, Plu... [2448-Views]
Reel Cinemas will make UAE Cinema History by Giving an Incredible 51% Discount on All Movi... [2444-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories