Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Book Sales rev up at Sharjah Children's Reading Festival 2022
 
Book Sales rev up at Sharjah Children's Reading Festival 2022

Publishers from around the globe collectively opine that the SCRF platform creates incredible business opportunities for them   


Sharjah, May 20, 2022:  On the heels of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, directing the allocation of AED 2.5 million for the purchase of books from the 139 publishers attending the Sharjah Children’s Reading Festival (SCRF) this year, an interview with some of them has revealed the incredible business opportunity the festival’s platform has created for them, directly linking publishers with thousands of readers of all age groups.  

Hani Kreidieh and his wife, who run Dar Kriediah with presence in both Lebanon and the UAE, have an attractive collection at SCRF. “We publish original Arabic books as well as translations from Turkish, Finnish, Estonian, English and French. We also distribute international books. We have been welcoming a steady stream of buyers. In the morning, schoolchildren are visiting, and, in the evening, parents are bringing their children.”

DC Books, one of the most frequented bookstalls at every edition of SCRF and Sharjah International Book Fair (SIBF) is expecting a big turnout on the final weekend. According to Sanjay Jesudas, Purchase Manager of DC Books, more people will patronise the booth over the weekend when the crowds are expected to increase. Unlike its competitors, DC Books has had the advantage of selling books in Malayalam, Indian, English as well as international publications. With Keralites forming the largest chunk of the UAE population – a good many of them book lovers – the store has always had roaring sales in fiction, non-fiction, philosophy and children’s books genres. 

Sunono Publishing Ltd UK is a fairly new entrant in the publishing scene but has been at Sharjah book fairs since its launch. Feda Shtia, Founder and CEO explained, “We are a publishing house based in Scotland, UK, and chose to name it Sunono after swallow, a migratory bird as it represents well our presence as an Arabic publisher in the UK. At SCRF 2022, our interactive books for 0-5 years are the bestsellers. We started only in November 2020, so the fact that we are surviving is a good sign, and a platform like SCRF goes a long way in ensuring this”.

The Palestinian, who was born in the UAE and lived here until 2018, vouched that SIBF had always been part of her life. “So, it means a lot to me to be exhibiting here at SCRF now,” she signed off to attend to a young family with a toddler.

Dar Asala Lebanon has always had a booth at SIBF and SCRF, trying to find new markets and new clients. “We publish children’s books, mainly picture books. They are original Arab publications, and we give all our buyers the SCRF special discount of 25%, which has boosted our sales,” noted Mazen Hamdan. 



Posted by : DubaiPRNetwork.com Editorial Team
Viewed 2698 times
PR Category : Events & Exhibitions
Posted on : Friday, May 20, 2022  2:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ‘Reading makes us Complete Humans'; Award-Winning Children's...
Next Story : Young Foodies Cook up a Delicious Storm at 13th Sharjah Chi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Malabar Gold & Diamonds Unveils a Plethora of Jewellery Collections ahead of the Travel Se... [7134-Views]
Samsung Galaxy's New Competition will Make Nights Epic in the UAE [6843-Views]
Sail through the Summer Season with belif [6314-Views]
This Eid, Roll Out Happiness with Essence [5592-Views]
Wizz Air Introduces New Routes to the Kingdom of Saudi Arabia from Europe and the UAE [4850-Views]
Disney X Pandora: Born to Stand Out [4264-Views]
OMEGA Two Generations of OMEGA Explorers_UAE [4166-Views]
Get that Flawless Eid Selfie with CATRICE [4006-Views]
Dubai Municipality Wins British Safety Council award for Deep Tunnel project [3961-Views]
Tanishq Goes Traditional and Contemporary in Karama [3870-Views]
Natuzzi Italia Presents the New Collection THE CIRCLE OF HARMONY - Second Life [3866-Views]
Dubai Municipality Enhances Abattoir Services in Preparation of Eid al Adha [3719-Views]
Malabar Gold & Diamonds Announced Sparkling Summer Offers [3600-Views]
Ajmal Perfumes Exquisite Musk Collection – The Musk Silk Supreme [3563-Views]
Just Wing It and Win at the Huddle Sports Bar and Grill [3542-Views]
InterContinental Hotels & Resorts Unveils Limited-Edition Suites in Collaboration with Lea... [3423-Views]
Infracorp Reports $6.2m Profit in Q1 2022 [3198-Views]
CSD Announces ‘Their Safety First', A Comprehensive Year-Round Child-Safety Awareness Camp... [3157-Views]
Introducing GRAFFABULOUS [3063-Views]
Mahzooz Grand Draw Celebrates AED 10 Million Winner! [3042-Views]
Souk Al Marfa Displays Rare and Historic UAE Antiques in Newly Opened Museum Hub [3022-Views]
More than 300 Students to Showcase Their Talents during Mawhibaty's Season-Ending Exhibiti... [3018-Views]
Dubai Shopping Malls Group DSS 2022 Celebrations: Everything You Need to Know [2972-Views]
TCL Joins Hands with Retail Giant Jashanmal to bring Top-of-the-Range Home Appliances in G... [2915-Views]
Dubai Health Authority Introduces Value-Based Healthcare for the Emirate [2821-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories